In an interesting turn on our August 12th story on Landmark Infrastructure Partners LP’s (“LMRK”) efforts to identify a buyer for their assets, Seeking Alpha published that LMRK on Monday, following lengthy negotiations between the Conflicts Committee of the Board of Directors of Landmark Infrastructure Partners GP LLC and the […]
Other News
OAAA Partners With IAB Tech Lab To Align DOOH With Open RTB
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
Company of the Day – Bench Billboard Company
Company: Bench Billboard Company Markets: Ohio, Michigan, Indiana, Kentucky Headquarters: 6896 Murray Avenue, Cincinnati, Ohio. Phone: 800-541-7368 Bench Billboard Company operates a park and bus bench business with thousands of benches in Ohio, Michigan, Indiana and Kentucky. The company was started in 1959 and is family owned. Bruce Graumlich is […]
13 Steps For Executing An OOH Sale
By Kevin Gephart Your renewal window starts now! How you execute your new OOH sale will competition-proof, and either secure or hinder, your renewal. Every client, in the back of their mind, wonders if the program will go off as planned. Build confidence by providing them a critical path which […]
Great Creative is Crucial to Outdoor Advertising Effectiveness
By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]
Rate This Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Bayou Outdoor
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant over 800 bulletin, digital billboard, poster and trivision faces in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes 14 digital […]
Billboard Insider Classifieds August 21, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Biden Billboard Poll Results
Billboard Insider readers by a 2-1 margin said they would run the Biden ice cream billboard on free speech grounds. Here are a selection of comments: A Southeastern Out of Home company executive If the question is would I run this Ad. I more than likely would not. I do […]
US Public OOH Companies Grow Faster Than Economy in 2Q 21
Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]