Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week John talked about the benefits of selling a competitor’s billboard. Today he talks about how the SignSpring installation system helps him minimize install costs. “Hats off to John […]
Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast […]
By Kevin Gephart Begin the renewal no later than 100 days before the end of the contract. It allows time for the process and, if need be, puts the unit(s) back in inventory no later than 60 days before the end of the contract. Always service as though the client […]
Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS). SignValue provides a terrific snapshot for both Lamar and Outdront below. SignValue offers billboard valuation and advisory services nationwide. You can contact SignValue at 480-657-8400 or info@signvalue.com. [wpforms id=”9787″] Paid Advertisement
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway. After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]
Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas. Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque. It was […]
By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]
