Digital billboard maker Daktronics has released financials results for the first quarter of FY 2022 (3 months ended July 31, 2021). Revenue increased 1% to $145 million. Net income declined from $7.5 million during the 3 months ended August 1, 2020 to $3.7 million during the 3 months ended July […]
Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]
Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress: The Series of Billboards effort has been current for 6 days. We have […]
By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]
Momentum Continues to Build in OOH Transit Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]
NEW YORK, Aug. 31, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations. The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located […]
Thanks to Clear Channel Airports, there’s a super cool experiential campaign (see attached photos) live at Austin-Bergstrom International Airport to promote an upcoming Rolling Stones concert taking place on November 20th at the Circuit of The Americas (Formula One Race Track). This inventive display is live through September 26th. In […]
Company: BESKO Outdoor Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. […]
Kentucky’s new billboard regulations are unconstitutional because they deem billboards as “noncompliant” if they were built during a multi-month period when Kentucky had “no lawful regulatory scheme,” claims a federal lawsuit filed by four out of home media companies. Kentucky’s new regulations “classify signs as ‘noncompliant’ based solely on the […]
Your next billboard structure is going to cost more. Here’s what several fabricators tell Billboard Insider: Steel prices are increasing “Fabricators are getting hammered on steel pricing still with no slowdown in sight.” “Nothing like this in my 35 years of building signs.” “Steel costs continue to increase. Steel beams […]
