Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency.
Target Pollen Count
Rating: 5 (great)
- This billboard design for the Target Pharmacy is a really great example of using digital capabilities on digital billboards to show audiences important information in real-time.
- The billboard is beautifully simple, using an image of an eye-catching sunflower, while also using a sans-serif font that is highly legible from the road.
- The pollen count is relevant to the audience that has issues with allergies. It speaks directly to the people who would need this information.
- The ad can be understood at a glance, and I think this is a great example of how out of home can help inform drivers with more relevant information
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