Be sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the authority to move print dollars to OOH. Help prospects buy. Advertisers only negotiate for what they want. They don’t want billboards; they want what billboards do. Assure them, based […]
Out of Home development and siting expert Andy Goodman talks about the importance of recording leases. Should I record my lease? Absolutely. I don’t record the whole Lease, we record a “notice of Lease” which states the date, the Lessor and Lessee names, and what the Lease is for, a […]
LOS ANGELES, July 29, 2021 /PRNewswire/ — AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced noteworthy mid-year milestones as the company continues to transform the OOH sector. AdQuick is making waves with its historic growth numbers, strategic partnerships and recent accolades for its products, campaigns and company culture. AdQuick […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
On yesterday’s earnings call William Eccleshare announced a succession plan under which he will transition the Clear Channel Worldwide CEO Position to Scott Wells effective January 3, 2022: With the business showing clear signs of recovery I have decided that now is the right time to implement our succession plan […]
Clear Channel announced better than expected financials yesterday. Here’s a summary from the CCO 2Q 21 earnings release, earnings deck and conference call. Revenue increased by 69% to $531 million during the second quarter of 2021. Americas revenue grew 36% during the second quarter of 2021, due to digital billboard growth. […]
JC Decaux released their financial results for the first half of 2021. Most interesting was their adjusted revenue results that they provided by category and geography: Insider’s Take: Street Furniture, their largest revenue segment, has seen the strongest overall rebound, with Transportation advertising the slowest to recover. Insider was […]
Netflix is making a splash in Times Square for its Outer Banks Season 2 premier. Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. As advertisers seek new ways to breakthrough and connect with consumers, […]
