Other News

Senator Johnny Isakson (1944-2021) Liked to Share Billboards

Former Senator Johnny Isakson, R-GA, died at home in Atlanta on Sunday, December 19. He was 76. Isakson, who resigned from the US Senate at the end of 2019 citing health concerns, liked to share billboard images on his social media accounts.  Here are examples: Praising OOH creativity / The […]

The Case For Commissions Based On Billings

Several Billboard Insider readers disagreed with our post last week suggesting commissions should be based on collections.  An out of home founder says this: “Commissions should be paid upon billing, and not time of sale or at collection.  A good comp plan provides instant gratification.  When an AE sells last minute […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Digital Outdoor Advertising

Company:  Digital Outdoor Advertising Markets:  Nationwide Address:  349 Fifth Avenue, New York, NY  10016 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a woman owned business that represents a network of 130+ independent billboard operators across the US and Canada.  The company has an owned and operated inventory which includes 1,600 […]

In The Office: Cowlbeck and Look Billboards Did NOT Sell!

Ladies and Gentlemen, The M & A activity has been brisk and I expect that some of you may be considering. I saw the Drachman release that Look Outdoor Advertising sold to Lindmark yesterday (Congrats Max and Trent!). As much as I would love to have extra cash in my […]

Billboard Insider Classifieds December 18, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Lindmark Outdoor Media Acquires 550 Faces from Look Outdoor Advertising

Transaction includes assets across Texas, Oklahoma and Kansas For Immediate Release December 16, 2021 NORMAN, OK. – Lindmark Outdoor Media announced today the purchase of 550 Outdoor Advertising displays from Look Outdoor Advertising which fills a strategic geographic gap within the Lindmark portfolio. Lindmark Outdoor Media is one of the […]

OUTFRONT Acquires OOH Assets in Grand Rapids

NEW YORK, NY – December 16, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 29 Digital and 87 Static faces from Grand Rapids Outdoor, 90% of which are in the Grand Rapids metropolitan area with the balance in Detroit. These new assets expand OUTFRONT’s portfolio within the Grand […]

Johnny Rusten On Look Outdoor’s Sale to Lindmark Outdoor

With Look Outdoor Advertising selling assets to Lindmark Outdoor Insider reached out to Johnny Rusten, Partner in Look Outdoor for his thoughts on the transaction. Johnny, if we remember correctly this is not your first transaction with Lindmark Outdoor? When and what were the details of the first transaction? You […]