Yesterday Adquick co-founder Connor Burden discussed how to make effective out of home recruiting ads. Today he talks about attribution and the time and place for QR codes. Okay, let’s talk attribution – can you break down what this looks like in action? The foundation of OOH attribution is OOH […]
(Montclair, New Jersey) Pearl Media is proud to announce its newest out-of-home advertising partnership with Old Town Trolley, Nashville. This new partnership provides Pearl Media and their clients the ability to transform over twenty transportation vehicles into large format out-of-home media assets throughout Nashville. It expands on Pearl Media’s already […]
Link Media Outdoor is pleased to announce that Reid Reker has accepted the position of General Manager of the West Virginia market. His OOH experience includes General Manager for Adams Outdoor in IL and Sales Manager for Fairway Outdoor in OK and TX. In addition, Reid has also held Vice […]
Help wanted ads are a hot out-of-home category as the economy recovers from COVID-19. Today and tomorrow AdQuick cofounder Connor Burden tells Billboard Insider how to help clients get the most out of recruiting ads. Help Wanted Ads: why’s this a hot category? We’ve seen an increase in demand from […]
The San Jose airport has completed an environmental review of a project to install digital billboards billboards on the north and south approaches to the airport on US Route 101. The signs will be 60 feet above the ground and incorporate a non-illuminated San Jose Airport logo 9’5″ by 8′. […]
Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]
Lindmark Outdoor Media tells Billboard Insider that they have made the Inc 5000 list of fastest growing companies for the third year in a row. The 2021 list will be released later this month. Billboard Insider talked with Janae McDonald, Lindmark Outdoor Media’s director of Human Capital. What criteria does […]
NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]
Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its pervasive disrespect for law, didn’t […]
