Thanks to Melody Roberts, Owner | CCO of Out of Home Creative. In any other circumstance finding out a billboard was vandalized would be upsetting, but after being asked to redesign it, I learned the same artwork had been running for ten years. The media buyer who hired me wanted […]
Insider posted yesterday the acquisition of 15 premium digital displays by New Jersey based Premier Outdoor Media from Liquid Outdoor Media. Dominick Vastino is the CEO of Premier Outdoor Media. Insider followed up with Dom to get some additional detail on the transaction and their plans for the coming new […]
Last week Dan Nausley talked about why the out of home industry needs to adapt. Today he discusses the mistakes sales reps make when selling out of home. Dan, you operate the OOH Sales Mastery Class. What are some mistakes which out of home sales reps make? Often they are […]
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Greenville, OH – Dec 20, 2021, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired certain assets of Giesken Outdoor Advertising. Giesken Outdoor operates a billboard plant in Northwest Ohio, with both digital and static billboards. Tom Giesken started the […]
Miami Beach, FL / December 21, 2021– New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore […]
By Javier Ortega, Marketing Coordinator, SignBird When you imagine a picture of a billboard, what do you see? A rectangle with your company’s artwork? Some metal beams holding it up? Maybe some lights if you are imagining it at night? While that is technically an image of a billboard, is […]
WASHINGTON D.C. (December 20, 2021) – The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising […]
Company: Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306. The company was started in 2013. [wpforms id=”9787″] Paid Advertisement
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. This chart shows the third quarter 2021 performance of […]
