Other News

Company of the Day: Bender Billboard

Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards.  Bobby Pennell is the firm’s owner and president.  The company was the subject of a September 2009 Signs of the Times article in which it […]

Road Trip – Circle Graphics, Longmont, CO

Insider had the opportunity to meet with Rod Rackley, President of Circle Graphics OOH Division, for a tour of their Longmont, Colorado facility.  Circle Graphics maintains operations in Colorado, California, Ohio, Virginia and Missouri. The Colorado plant is their largest. They print and ship around 2,000 posters each day. Since […]

Daktronics Revenue Up 1% in Quarter Ended July 31, 2021.

Digital billboard maker Daktronics has released financials results for the first quarter of FY 2022 (3 months ended July 31, 2021). Revenue increased 1% to $145 million. Net income declined from $7.5 million during the 3 months ended August 1, 2020 to $3.7 million during the 3 months ended July […]

Company of the Day – Berlin Sign Company

Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]

IBO Speedway – The New Revenue Test is Working

Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress:  The Series of Billboards effort has been current for 6 days.  We have […]

Remembering Mark Natzke

By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]

Momentum Continues to Build in OOH Transit

Momentum Continues to Build in OOH Transit    Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]

Mesmerize Expands Its Pharmacy Network With New Giant Eagle Partnership

NEW YORK, Aug. 31, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations.  The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located […]

Clear Channel Airports Rolling Stones Promotion at Austin Airport

Thanks to Clear Channel Airports, there’s a super cool experiential campaign (see attached photos) live at Austin-Bergstrom International Airport to promote an upcoming Rolling Stones concert taking place on November 20th at the Circuit of The Americas (Formula One Race Track). This inventive display is live through September 26th. In […]