Freeform LED elements create corner-wrapped, transparent display BROOKINGS, S.D. – Sept. 7, 2021 – The streets of Beijing, China, will have new bright lights with three transparent, freeform LED displays designed, manufactured and installed by Daktronics of Brookings, South Dakota, in partnership with Beijing Yuan Xin Real Estate Development Co. […]
(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards, wallscapes bulletins and transportation advertising in 11 major US cities. The company was started in 2013. Billboard Insider talked with Ian Rappaport, the company’s EVP, Director of Sales. Tell us about […]
By Kevin Gephart When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. The reality–it is very tough to hold a client to a contract, especially if you want to get paid. Be focused on winning the war not the battle. Take a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Big Rig Billboards Headquarters: Shawnee, Kansas Market: Nationwide Phone: 913.638.1521 Email: customer.service@bigrigbillboards.com Have you ever noticed that there are hundreds of thousands of trucks and trailers on America’s roadways with a massive, un-utilized white space. Jeff Joyce did, and started to look for the best solution to turn that […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
Insider heard from Chad Kaehr of RMG Outdoor on Out of Home supply chain issues. Everything is more expensive. Yes, steel prices are increasing quite dramatically, but other costs associated with materials have increased as well. Shipping, hardware, paint, labor, etc. How are lead times? 6-10 weeks depending on the […]
Some new activity for this weeks classified section. J&B Signs has 10 structures along I-75 in Western Ohio comprising 29 faces for sale! You can get more information at this link. If you are a leasing agent, you will want to check out the posting from Summit Locations. […]
