Other News

Billboard Insider Co-Publisher Dave Westburg at IBOUSA Conference

Billboard Insider Co-publisher Dave Westburg will attend the IBOUSA conference Wednesday-Friday this week and moderate a panel on Out of Home Mergers and Acquisitions on Thursday from 11:05 to 11:45 AM. Please introduce yourself to Dave at the show and let him know if you have news or if you’d […]

Hivestack and Clear Channel Outdoor Form Programmatic Partnership

New York, New York, Montreal, Canada – September 20, 2021 –  Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s […]

Company of the Day – Billboard Media Group, Puerto Rico

Company: Billboard Media Group Headquarters: PMB 518 1353 Ave Luis Vigoreaux, Guaynabo, PR 00966-2718 Market: Puerto Rico Email: info@bmgpr.com Phone: 787-501-8000 Billboard Media Group is one of the most experienced companies of Outdoor Advertising in Puerto Rico. They operate 2 14×48 tri-vision faces as well as  three wallscape locations.  Sara […]

Strategies for Assigning Accounts

By Kevin Gephart Assuming you have diversity of personality-types within your sales department, make a formal determination of which rep fits into which of the four basic personality types: drivers, expressives, amiables, or analyticals.  (If you’d like more info on these personality types, send me an email). Understand which category […]

YESCO Outdoors’s First Ever Solar Powered Units!

YESCO had the opportunity in Elko, Nevada to construct new structures using solar powered lighting.  This was a first for YESCO and Billboard Insider caught up with Matt Largent, who took the lead on the project. I understand these solar boards are a first for YESCO? That is correct. YESCO […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: The Westfield Network

Company:  The Westfield Network Markets:  Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email:  usbvcenterleads@urw.com The Westfield Media and Experiential  team manages out of home at Westfield’s US retail, shopping and office properties.  Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. […]

Billboard Insider Classifieds September 18, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Billboard Tax Victory in Ohio

Insider mentioned the pending Ohio Supreme Court tax case Wednesday and Thursday we had a good news ruling. The Ohio Supreme Court ruled against Cincinnati’s targeted billboard tax as an unconstitutional burden on free speech. A little background on the Ohio Case: Norton Outdoor Advertising and Lamar Advertising challenged Cincinnati’s […]