Other News

Uber Takes NYC’s Largest Rooftop Sign

Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]

Dentsu Boss Says OOH is on Way to Recovery but Must Try Harder

Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum. While Bhasin was bullish about the recovery in Asia – although he said it differed markedly country by country – and for the […]

Company of the Day: Chehalis Tribe

Company:  The Chehalis Tribe Markets:  Washington Headquarters:  420 Howanut Rd, Oakville, WA  98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound.  Each structure has a digital sign and a static billboard.  The Static billboards are leased on a three year term.  The electric […]

Ask An Expert: Andy Goodman on Renewing a Below Market Lease

Billboard siting and development expert Andy Goodman responds to questions from readers concerning leases. I’m working with a property owner on a renewal of a lease on a non-conforming billboard.  The lease is grossly undervalued.  What approach should the property owner take? The landowner is in a difficult situation because […]

The Latest On… Privacy

By Anna Bager, OAAA President and CEO Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. Enforcement has started in California The office of California’s Attorney General […]

Baltimore Approves Sign District

The city of Baltimore has created the North Harbor Downtown Baltimore area of special sign control to promote tourism and economic development.  The district will permit up to 20,227 square feet of digital billboards at 14 locations.  Two of the 14 properties involve land owned by the City of Baltimore.  […]

Meet The People Selects Adomni as Programmatic Platform

NEW YORK–(BUSINESS WIRE)–Meet The People, the next-generation global advertising and consulting group formed by experienced advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey, and Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, announced their partnership on-stage at the Digiday Media Buying Summit during Advertising […]

Company of the Day – Carroll Advertising

Company: Carroll Advertising Company Market:  Massachusetts, New Hampshire, Rhode Island.    Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone:  617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays […]

Out of Home Stock Dividend Yields

OUTFRONT announced yesterday that it will pay a $0.10 quarterly dividend on December 3, 2021.  Billboard Insider expects Lamar to announce a December dividend of at least $1.00 per share.  Here’s a dividend history for Lamar and OUTFRONT for the past three years. Are out of home stocks a good […]

Turning Construction Sites into Billboards

Selective Structures Matt Schulze recently took a well earned trip to Italy with his wife Heather to celebrate their 25th wedding anniversary.  Out of home signs are tough to put up in the congested right of ways of many Italian cities but Matt noticed that out of home ads were […]