Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]
Company: Cincy Digital Headquarters: 7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email: sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio. Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71 between two premier upscale shopping destinations. […]
What’s in a good out of home sales contract? There’s a tension between keeping a short term ad agreement to one page and the need to avoid conflict by being specific. Here’s a one-page static billboard ad contract. We’ve added our comments in italics explaining the importance of each section. […]
November 1, 2021 CARTERSVILLE, Ga. – Two Outdoor Advertising companies have completed 2021’s largest sale of Outdoor Advertising Assets in the South. Georgia-based Horton Outdoor announced today the sale of its Outdoor Advertising Assets to Trailhead Media, an out-of-home advertising company based in Mississippi and backed by private equity firm […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Gemini and Vector Media have come to an agreement where Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. If you’ve walked by […]
Company: Carter Outdoor Advertising Markets: Arkansas Headquarters: I- 30 Access Road, Bryant, Arkansas 72022, United States Phone: 501-847-3444 Email: pbradford22@gmail.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Mark Carter is the firm’s owner. The company’s billboards vary from 10 by 20 to 14 […]
Old billboard lease language can get you into trouble. That’s the lesson of Adams Outdoor Advertising v Long. Here are the facts. In the 1930’s the Consolvo Chesire ad agency entered into a billboard lease to put a billboard on property in the city of Hampton. The lease stated that […]
RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]
To get commuters in the spirit, OUTFRONT XLabs designed Spirits on the Moove, a Halloween-themed mobile Augmented Reality (AR) experience. The OOH-first experience allows outdoor audiences to capture commuter ghosts going about their day using Instagram Stories and a set of playfully animated AR filters accessible when scanning embedded QR […]
