Company: Hispanic Indoor Media, Inc Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Email: dean@hispanicindoor.com Phone: 1-716-572-3210 Email: dean@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) has been a leading pioneer in “place based” media nationwide. The company’s media capabilities include both Outdoor and Indoor formats with […]
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Billboard Insider Classifieds March 26, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
DOOH in the Cookieless Future
‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
Peter Bordes on Digital Out of Home and Amazon
By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]
Digital OOH Assists Vaccination Push
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
Company of the Day: Herring Outdoor
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also […]
The Red Herring: Your Landowner’s Attorney Says Your Lease is No Good
By Michael Wardle, General Counsel, YESCO Outdoor Media If you’ve been in the outdoor business long enough, then there’s a good chance you have a received a letter from an attorney representing a landowner that challenges the validity of a ground lease. Such a letter may make one or more […]
Chuck Cover Joins Rivet Campus Media as VP Sales
Dateline: ATLANTA, GA March 23, 2022 — Rivet Campus Media, a division of InSite Street Media, announced that OOH industry veteran Chuck Cover has joined the company as Vice President, Sales. “Rivet is the market leader in delivering the elusive 18-22-year-old college demographic to our advertising partners and we are […]
Media Resources joins the World Out of Home Organization
Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]
Company of the Day – Hicks Outdoor Advertising
Company: Hicks Outdoor Advertising Headquarters: 49 61st Street, Vienna WV 26105 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x […]