Other News

Order Your Copy of The Ultimate Out of Home Sales Guide

We are sold out on our first printing of The Ultimate Out of Home Sales Guide.  Thanks to all of you who have purchased a copy.  We still have a few copies available from our second batch of books.   Interested in getting a copy? Order Your Copy of The […]

Billboard Insider Classifieds September 10, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

McWhorter Media Group’s COO Deanna Berry on Re-entering Out of Home

Insider was pleased to hear that McWhorter Media Group was re-investing  in the Out of Home space with their acquisition of Statler Billboards. We reached out to Deanna Berry, the Chief Operating Officer of McWhorter Media Group for her insights on the transaction and the trajectory of McWhorter going forward. […]

Kevin Gephart on Creativity and Out of Home Sales

Defining creativity for the purpose of selling OOH is the ability to generate ideas.  These thoughts are adapted from a breakthrough book A Technique for Producing Ideas by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based […]

A Tribute to Her Majesty The Queen From JCDecaux

JCDecaux UK would like to extend our sympathy to the Royal Family. We will not be posting any new advertising and will be pausing all commercial advertising on our digital screens today and for the next 24 hours. All our digital screens will show a tribute to Her Majesty The […]

Company of the Day: Oldham Boy Outdoor Advertising

Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL.  Pricing is $350-375/month.  Roy Oldham is the company’s owner.  The company was started in […]

10 Things I’ve Learned From Building 100 Digital Displays

I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1.  Don’t go cheap on your display. You […]

Statler Billboards Divests to McWhorter Media Group

Statler Billboards is pleased to announce the sale of its 62 out of home advertising faces in the Pittsburgh, PA DMA to McWhorter Media Group. Williamson & Associates acted as exclusive broker and advisor to the seller. Statler Billboards is a local family-owned business originally started in 1990. Their coverage […]

OUTFRONT and Times Square Alliance Team for Family Campaign

  (Times Square, N.Y. – September 7, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveal a new campaign titled Times Square is for Families to welcome both local and visiting families to the Crossroads of the World. Launching as summer ends and many children are returning […]

Astral Expands in Alberta with Imagine Outdoors Premium Digital Network

TORONTO, Sept. 6, 2022 /CNW/ – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more […]