New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power […]
Other News
Company of the Day: Keystone Outdoor
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]
The Future is Ours. We Deserve More!
By Anna Bager at the Geopath/OAAA 2022 OOH Media Conference Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We […]
Day 2 of the 2022 OOH Media Conference in 5 Quotes
Here are six quotes which summarize the second day of the 2022 OOH Media Conference OAAA CEO Anna Bager says out of home works! “At a time when digital companies boast of click through rates in single digits, a whopping 50% of people exposed to out of home campaigns have […]
Street Metrics Hits One Billion Measured Miles
May 2, 2022 – Birmingham, AL. StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry. It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, […]
Huntington Billboards Matches Kidney Donor with Patient
By Leanna McGuire, Director of Marketing, Huntington Billboards Several months ago, Henri Edda Stratton contacted Huntington Billboard Company about posting a billboard, seeking a kidney donor for her husband Bill. According to the National Kidney Foundation, it takes an average of 3-5 years to find a matching donor and even […]
Company of the Day – Key-Ads
Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]
Day 1 of the 2022 OOH Media Conference in 6 Quotes
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
Out of Home Revenue Trends
The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022 Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]
OBIE Announces 80th Award Winners
WASHINGTON D.C. (May 17, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design. OAAA presented […]