New York, June 1, 2022 – Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, today announced a partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. The partnership will allow Screenverse the exclusive rights […]
NEW YORK (June 2, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
Clear Channel Outdoor CEO Scott Wells was bullish on out of home at yesterday’s 50th Cowen Tech, Media and Telecom conference. The big picture The last two weeks we’ve had our US Outdoor conference and the global outdoor conference…the vibe at all of those is really positive. The industry has […]
New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]
London, UK: To mark 70 historic years, digital out of home screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of Her Majesty the Queen. From the screen above Glasgow central station to […]
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 47281, Indianapolis, IN 46247 Phone: 317-442-8132 EMail: jeff@keyesoutdoor.com Keyes Outdoor Advertising is a family-owned business, established in 1985 in the Indianapolis area. Keyes has operated continuously since arriving in Indiana. The Company operates both junior posters and traditional bulletins at over 50 locations in Indianapolis, […]
Inflation has increased from 1.5-2% annually to 7-8% annually. Take a look at this chart. Source: US Inflation Calculator When you drill down into the numbers you can see that inflation picked up in the last half of 2021 when the last round of covid stimulus vastly expanded the money […]
Several readers asked us what’s in The Ultimate OOH Sales Guide. The Ultimate OOH Sales Guide consists of 38 chapters by out of home sales expert Kevin Gephart on different aspects of selling out of home. The second part of the book consists of 43 of the best articles Billboard […]
NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology […]
