Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears. Clear Channel finished the quarter up 28%. Lamar fell 6% as did the S&P 500. OUTFRONT […]
For advertisers interested in a unique way to drive foot traffic to local events or stores, Adkom’s new 100% carbon-neutral media format delivers a fresh option to engage audiences. Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. Richard […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
On September 20, 2022 the Los Angeles City Council approved a bus shelter contract with Vector Media and Tranzito. We carried the Vector press release yesterday. Billboard Insider asked Vector Media CEO Marc Borzykowski about the project. How did the Tranzito partnership come about? The CEO of Tranzito, Gene Oh […]
Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON D.C. (September 29, 2022) – This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes […]
As a followup to the second annual Upcycled Fashion Show story we ran in August, we thought you might enjoy this video of the event and the spectacular creations made from the upcycled vinyls. Enjoy. About ArtPop Street Gallery ArtPop turns interstate highways and other common areas into […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Park is a member of the OAAA. […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Media owners can take advantage of the versatility of DOOH, using it as an advertisement, a TV screen, a charging device, an easel, or a news source. Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest […]
