Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets. That’s this billboard campaign by Durden Outdoor deserves attention. Sometimes smarts can substitute for money. Kudos to Bill Durden and Out of Home Creative’s Melody Roberts. By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]
An out of home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP. I spent a great deal of time answering their questions and providing feedback. They used small fonts, photos and more […]
Out of Home Creative (OOHC) is an outdoor advertising design firm servicing businesses, agencies, media buyers and OOH companies worldwide. Melody Roberts is the Owner and Chief Creative Officer of OOHC. Her passion for designing outdoor advertising began in 2001. Before founding OOHC, Melody was the Southeast Regional Creative Director […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. Realtors are great […]
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: mlevin@whitewayad.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
