Insider checked in this week with a very busy staff at the IBOUSA as they are finalizing preparations for this years Spring Conference. The event is being held at the Intercontinental Kansas City at the Plaza located next to the Country Club Plaza. The IBO is expecting 231 […]
Other News
Captivate Partners with ACTV8ME’s SQR Code Platform
New York, NY – April 27, 2022: Captivate, a leading digital-out-of-home video network, today announced a strategic alliance with ACTV8me, (actv8me.com) a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code™ solution with Captivate’s ad inventory. Brands and agencies can now enhance […]
Company of the Day: Jonesboro Digital
Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising […]
When a Landlord Says They Own a Billboard…
Today out of home development expert Andy Goodman talks about how to deal with a landlord who says they own a billboard. What to do when a landlord says they own a billboard There are a few possible situations when talking to property owners who say they own or want […]
The Importance of DOOH Education
By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]
Pearl Media Acquires Lure Outdoor
(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout […]
Talon Appoints Greene Chief Revenue Officer
New York, NY – April 27, 2022 – Talon, the world’s leading independent Out of Home (OOH) specialist media agency, today announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He […]
Company of the Day – Jones Outdoor
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 22 digitals. They have concentrated coverage from Fond […]
Pay Ratios for Lamar, OUTFRONT and Clear Channel Outdoor
Dodd-Frank requires public companies to disclose the pay ratio (e.g. the CEO’s total compensation compared to the median annual total compensation for all company employees). Billboard Insider has computed the pay ratios for Lamar, OUTFRONT and Clear Channel Outdoor pulled from each company’s Schedule 14A. Lamar had the lowest […]
The 2022 Outdoor Advertising Sales Instructional Summit
Neil Bell and Kevin Gephart are hosting the 2022 Outdoor Advertising Sales Instructional Summit June 1-2 at the Doubletree at the Battery in Atlanta, Georgia. The event is sponsored by Selective Structures, Signbird and Watchfire Signs. The event originally sold out but enrollment has reopened after Bell and Gephart secured […]