Here are six quotes which summarize the second day of the 2022 OOH Media Conference OAAA CEO Anna Bager says out of home works! “At a time when digital companies boast of click through rates in single digits, a whopping 50% of people exposed to out of home campaigns have […]
May 2, 2022 – Birmingham, AL. StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry. It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, […]
By Leanna McGuire, Director of Marketing, Huntington Billboards Several months ago, Henri Edda Stratton contacted Huntington Billboard Company about posting a billboard, seeking a kidney donor for her husband Bill. According to the National Kidney Foundation, it takes an average of 3-5 years to find a matching donor and even […]
Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022 Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]
WASHINGTON D.C. (May 17, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design. OAAA presented […]
WASHINGTON D.C. (May 17, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, today released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining […]
Company: KEM Outdoor Markets: Texas, Kansas, Oklahoma, Illinois, Indiana, Mississippi, Alabama, Maryland Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the billboard business since 1998 […]
Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]
