Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards. Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic. It is predictable and can […]
NEW YORK, NY, May 1, 2023 – OUTFRONT Media announces the promotion of Mark Bonanni to Senior Vice President of the South Region. Mark’s remit will include oversight for the region’s 14 market, business operation, sales, and government affairs. Mark has been with OUTFRONT since 2015, when he joined as […]
Orem, UT; May 1, 2023 – Blip Billboards, the country’s largest self-serve out-of-home marketplace, reported that digital billboards saw an 11.3% increase in the average advertising revenue per board versus the same period one year ago. The year-over-year revenue increase on digital billboards that have been on Blip’s Marketing place […]
NEW YORK, NY (April 5th, 2023) – Vector Media, the nations’ most expansive transit media platform, has been awarded the Dallas Area Rapid Transit (DART) advertising contract, increasing the company’s portfolio of transit partnerships to include the 5th largest DMA in the country (Source: Nielsen). The addition of Dallas follows […]
Company: Advanced Outdoor Associates Headquarters: Conway, Arkansas Market: Arkansas Telephone: 501.269.9801 Email: mlinn.aoa@gmail.com Advanced Outdoor Associates was formed April 2010 in Conway, Arkansas. The members of Advanced Outdoor Associates have 20+ years of experience in the industry. They partner with the most professional outdoor advertising companies in the Arkansas market that […]
Last week Billboard Insider asked Adams Outdoor CEO Kevin Gleason what’s on his mind and he said this: It’s been an interesting journey over the past few years navigating through the impact of the Covid crisis. But the OOH industry is amazingly resilient and has emerged from this challenging environment […]
New York, NY – Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: AdTrans Markets: Nationwide Address: Parrish, FL Email: cahill@adtransinc.com Phone: 941-266-2290 Adtrans is a family owned nationwide mobile billboard company. Established in 1985 and still currently operating a fleet of both Vinyl and LED Mobile Billboards. How did AdTrans get into the out of home business? Adtrans started in 1985 as […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
