Clear Channel Outdoor CEO Scott Wells was bullish on out of home at yesterday’s 50th Cowen Tech, Media and Telecom conference. The big picture The last two weeks we’ve had our US Outdoor conference and the global outdoor conference…the vibe at all of those is really positive. The industry has […]
Other News
Broadsign Expands in US and Australia
New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]
Ocean Outdoor Celebrates Queen’s Jubilee
London, UK: To mark 70 historic years, digital out of home screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of Her Majesty the Queen. From the screen above Glasgow central station to […]
Company of the Day – Keyes Outdoor Advertising
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 47281, Indianapolis, IN 46247 Phone: 317-442-8132 EMail: jeff@keyesoutdoor.com Keyes Outdoor Advertising is a family-owned business, established in 1985 in the Indianapolis area. Keyes has operated continuously since arriving in Indiana. The Company operates both junior posters and traditional bulletins at over 50 locations in Indianapolis, […]
Inflation and Out of Home Inputs
Inflation has increased from 1.5-2% annually to 7-8% annually. Take a look at this chart. Source: US Inflation Calculator When you drill down into the numbers you can see that inflation picked up in the last half of 2021 when the last round of covid stimulus vastly expanded the money […]
What’s in the Ultimate OOH Sales Guide?
Several readers asked us what’s in The Ultimate OOH Sales Guide. The Ultimate OOH Sales Guide consists of 38 chapters by out of home sales expert Kevin Gephart on different aspects of selling out of home. The second part of the book consists of 43 of the best articles Billboard […]
DPAA and Quotient Announce 2nd DOOH CPG Event June 9
NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology […]
Company of the Day: KS Billboards
Company: KS Billboards Markets: Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com has 11 faces to advertise on in the Wichita, KS billboard market and 2 more on the way in the immediate future! Billboard Insider talked with Kacie Edwards How did you get into the out of home […]
East Lansing and Adams Settle Lawsuit
Last week the East Lansing City council approved an Amended Settlement and Release Agreement with Adams Outdoor to resolve several matters relating to three Adams lawsuits over digital billboards. The lawsuits were settled in 2019 but the amended settlement agreement addressed open items. The amended settlement includes: One 14′ […]
Tom Goddard calls for boost to Classic Out of Home as medium eyes “another goldern age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said […]