Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Pivot Media Ventures
Company: Pivot Media Ventures Markets: New York, California, Florida, Illinois, Texas, Massachusetts, Washington DC + 100 other top markets through our Specialized Transit Fleets. Address: 270 Lafayette St, Suite 410, New York, NY. 10012 Email: Info@PivotOOH.com Phone: (212) 548-6949 Pivot Media Ventures was founded in 2017 by Jesse […]
Higher Interest Rates Reduce Out of Home Debt Capacity
The Fed raised interest rates another half percent yesterday to combat inflation. The prime rate, which is the lending index for most private out of home companies, has more than doubled over the past year as you can see below. The Federal Reserve signaled yesterday that there may be one […]
Initial Speakers List Released for 2023 OAAA Geopath Conference
Here’s the press release announcing speakers at the March 27-29, 2023 OAAA/Geopath conference. From Gopuff and Diageo to goodr and Zelle, we’ve assembled an impressive roster of heavy hitters for the 2023 OAAA/Geopath OOH Media Conference! Ad industry luminaries, brand leaders and OOH experts include: Andy Sriubas, Chief Commercial […]
Fotofetch Shot of the Week
FotoFetch is the perfect solution for busy professionals and entrepreneurs who don’t have the time or resources to travel to get the shots they need. We specialize in on-location photography, so no matter where you throw that dart, rest assured that we’ll be able to be there to capture it. […]
Company of the Day: Shipp Outdoor
Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]
OOH Founders Journey: Sales is a Problem, a Solution and Ears
Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company. In his last column, James talked about building signs. Today he talks about selling out of home. To succeed in sales you need to be able to handle rejection. I have […]
Magna Projects 7% US Out of Home Growth in 2023
Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market. The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]
Heritage Outdoor and Daktronics Bring the Latest Technology to Times Square
High-resolution LED canvas provides innovative interactive experiences at strategic location NEW YORK, NY – Dec. 14, 2022 – Heritage Outdoor Media recently worked with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and install an LED digital billboard with 8-millimeter resolution SMD (surface mounted device) technology. Located in the […]
Company of the Day – Sherwood Outdoor
Company: Sherwood Outdoor Headquarters: 745 Fifth Avenue, Suite 1707, New York, NY 10151 Market: Times Square, New York Phone: (212) 980-1590 Email: info@sherwoodoutdoor.com Sherwood Outdoor is a subsidiary of Sherwood Equities, Inc. It owns and manages “the best and the brightest” branding locations at the strategic north and south ends of […]