An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Tinton Falls, NJ – May 8, 2023 – Digital Outdoor Advertising (DOA) and In-Color Media Group (ICMG) are pleased to announce their collaboration aimed at increasing revenue for independent billboard operators. Through this partnership, ICMG will be working closely with ad agencies to raise awareness of DOA’s extensive network […]
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: AdWatch Media Markets: Nationwide Address: 1745 Stoney Brook Way, Alpharetta, GA. 30005 Email: contact@adwatchmedia.com Phone: 678-879-4340 Adwatch Media assists companies with digital advertising, website designs and billboard advertising. The company partners with independent billboard operators to place ads for clients. Auz Khan is the company’s Founder and CEO. he […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Billboard Insider’s article on OOH capex being predictable touched on a nerve and a passion point for me. The product we sell and how as an industry we don’t seem to care about it and how much this costs all stakeholders. When people ask me how we grow our share […]
Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]
A fallacy that many leaders buy into is that to be fair and equitable to the people who are part of my team, I need to treat each of them exactly the same. It’s understandable…most of us have heard some form of that most of our lives. I would beg […]
A new study has revealed that a majority of businesses are not properly documenting how their clients’ money is being spent. The study found that instead of providing evidence of how their money is being used, many businesses are simply providing proof that the work has been completed. Businesses should instead […]
