In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for two years and already had a sense […]
Other News
Twin Cities Metro Signs 5 Year Ad Contract with Intersection
Minneapolis, MN – September 19, 2022 – Intersection, an experience-driven out of home media and technology company, today announced it has been awarded a new five-year contract with Metro Transit to further expand both static and digital advertising across the Twin Cities’ bus and rail network. Intersection has been Metro […]
Tom and Leanna Jackson Purchase Veale Outdoor
Santa Rosa, CA – Husband and wife Tom and Leanna Jackson have purchased Veale Outdoor Advertising (VOA), Solano & Sonoma county’s state-of the-art digital & static billboard company. The two purchased the company from Kirk Veale, who founded it 40 years ago in 1982. Veale first established his outdoor advertising […]
SignBird Tuesday Tip – What Advertisers REALLY Want to Know About Your Board
Here at SignBird, our sales team has previous experience in selling to Media Buyers and Advertisers. This gives us insight into what YOU need when looking to go above and beyond in selling your billboard ad space. Billboards are like real estate, it’s all about location, location, location! When making […]
Company of the Day – Outdoor One
Company: Outdoor One Headquarters: 3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]
Jeremy Male: Just About Every Vertical is Up
OUTFRONT Media is seeing no sign of a recession-based drop in out of home demand and almost all verticals are up. Here’s a summary of OUTFRONT Media CEO Jeremy Male’s comments at last weeks Goldman Sachs Communicopia conference. Any signs of a recession? I sat with our national sales team […]
Working Together is Essential for OOH to Thrive
By Sam Mallikarjunan, CEO of OneScreen.ai Out-of-home (OOH) advertising has never had more potential. The real-world medium is giving brands more options and more power to reach their audiences than ever before, at a time when many are burnt out on their go-to digital marketing tactics. Even with numerous recent […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Onsite Insite
Company: OnsiteInsite Markets: Arizona Address: 6200 E. Thomas Road, Suite 201, Scottsdale, AZ 85251 Email: info@azbillboard.com Phone: 480-990-0800 OnsiteInsite is a locally owned and operated company with a plant of 14 by 48 billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and the Price Freeway Loop 101 in […]
There Will Be OOH Sales Guides at the IBO Convention
Are you going to be at the IBO convention in Charlotte this week? Billboard Insider’s Dave Westburg will be attending and moderating a panel. He will bring a limited number of copies of The Ultimate Out of Home Sales Guide to the convention. So look for Dave early and let […]