Are out of home stocks more volatile than the market? The best way to answer that is to compute a stock’s beta which measures the stock’s volatility in relation to the overall market. For you math geeks beta is the covariance of the return of an asset with the benchmark […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 216 face billboard and poster plant in 20 towns in Southwest Oklahoma. The company is run by Matthew Mollman. The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor business? […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Here are the results of the OUTFRONT 2Q 2022 earnings release, investor deck and conference call. Revenues increased 32% to $450 million for the quarter. US billboard yields grew 23% to $2,700 during the quarter due to rate increases. Cashflow (adjusted OIBDA) increased by 70% to $125 million. Capital expenditures […]
An excerpt from The Ultimate OOH Sales Guide: Here is the top objection I hear to out-of-home. It costs too much. A vague statement that requires exploration. Prospects have no idea what out-of-home costs. They solicit pricing as a starting point to negotiate. Never negotiate price until you provide the […]
California out of home attorney Richard Hamlin had this comment on Rothfelder on Unrecorded Leases and Constructive Notice. Early in my OOH career, I asked my client why they did not record their leases. He said it became too much of an administrative burden to deal with requests to release […]
Company: Mesmerize Media Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY 10018 Email: sayhello@mesmerize.com Phone: 212-365-5848 Mesmerize media operates point of care media, transit media, place-based and out of home media. The company was founded in 2006. Gregory Leibert is CEO. Chris Mait is Chief Revenue officer. Michael Ellis is Chief […]
“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call. Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]
New York, NY – Award-winning nonprofit Art Start is proud to announce the launch of their SEE ME BECAUSE public transit campaign, a multi-city initiative providing historically marginalized youth from New York City and Milwaukee with a large-scale platform sparking dialogue around youth identities and self-determination in a […]
