Other News

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day – Klein Outdoor

Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: New Jersey Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates two  two-sided digital structures (11 X 38  & 14×48) in Eatontown and Paramus New Jersey.  The Company has developed and sold over 40 other locations […]

Gephart and Lytle on the OOH Sales Management Trap

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris explained what’s wrong with a sales manager carrying a book of business.  Today Kevin and Chris discuss the sales management trap. Chris Lytle.  […]

Watchfire Names Oggero COO

DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]

Public Transit Trips Up 11% in 4Q 2023

Good news and bad news for OUTFRONT and the transit ad providers in the fourth quarter 2023 transit ridership figures.  The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to […]

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by […]

Billboard Insider Classifieds March 16, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Go Find Someone You Can Help

Have you ever built a proposal or recommendation around what you need to sell, rather than the prospects true needs?  Maybe some rural faces we can bundle with other boards in town or on the interstate so we can get our occupancy up?  Maybe a couple of flips on that […]

Outfront Media SVP Joins Duane Morris as Real Estate Law Partner

NEW YORK, ―Patrick Smith has joined Duane Morris LLP as a partner in the firm’s Real Estate Practice Group in its New York office. Prior to joining Duane Morris, Smith was senior vice president, chief litigation and regulatory counsel and chief compliance officer at Outfront Media Inc. “Duane Morris continues to attract talented lateral […]

Formetco Closes $15 Million Debt Line to Fund Growth

DULUTH, Ga., March 13, 2024 /PRNewswire-PRWeb/ — Formetco, LLC. (“Formetco” or “the Company”) announced today that it recently closed a new $15 million debt facility with Fifth Third. Proceeds from the new facility were used to refinance existing debt and provide additional liquidity to fund future growth. Formetco, founded in 1968 and headquartered in Duluth, […]