Other News

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]

Out of Home and Recession

US Real Gross Domestic Product decreased 1.5% in the first quarter of 2022.  A decrease for two consecutive quarters means a recession has arrived.  The recession could get worse if the fed raises interest rates and tightens the money supply to check 9% inflation. Investors are asking what happens to […]

Daily Mail Reports Clear Channel Outdoor Close to Selling Europe

The Daily Mail reported Saturday that Clear Channel Outdoor is close to selling the European business to a European private equity firm.  The investment banks Deutsche Bank and Moelis have been running an auction of Clear Channel Outdoor’s European business since February. Clear Channel Management has said on numerous occasions […]

Firefly Acquires UK’s Leading Taxi Ad Company

San Francisco, Calif. (July 14, 2022) – Firefly, the next-gen mobility advertising solution with best-in-class digital car top and in-car screens, announced today that it has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, leading provider of UK taxi advertising throughout the main Cities in […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR   [wpforms id=”9787″] Paid Advertisement

The Saturday Selfie – Gotta Love The IBO!

We appreciate everyone at the IBO.  And we found out this week, that they appreciate The Ultimate Out of Home Sales Guide.     Interested in learning more? Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The […]

Billboard Insider Classifieds July 16, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Why GEFT May Have a Case Against Westfield

In a Billboard Insider article yesterday, GEFT Outdoor’s Jeff Lee was optimistic that he’ll win litigation against the City of Westfield even though Reagan v Austin seems has eliminated his ability to challenge Westfield’s sign code on the basis of differing treatment of on-premise versus off-premise signs.  The issue has […]

Do’s and Don’ts of Political Advertising

John McClung, Group Director at AdQuick The U.S. General Election is right around the corner, which means that you are probably already being pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. That’s […]