Other News

Daktronics Reports Third Quarter Earnings – The Highlight is What is Not Included

BROOKINGS, S.D., March 08, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today reported results for its fiscal 2023 third quarter which ended January 28, 2023. Q3 FY2023 financial highlights: Record third quarter net sales of $185.0 million, a 32.5 percent increase from the third quarter of fiscal 2022 Product order backlog […]

Replace Your Face!

Aging digital billboards? Now it is easier than ever to replace old signage with high-tech digital boards and equipment with Formetco’s Replace Your Face financing program. This complete turnkey digital billboard replacement offering is now available to independent operators in the digital billboard industry with zero financial approval and 100% […]

Billboard Insider Readers Correctly Tell the Human from the ChatBot

Yesterday I ran two answers to the question “What is the biggest objection to selling billboard ads and how to overcome it.”  One answer was generated by me and one answer was generated by ChatbotGPT.  Two-thirds of Billboard Insider’s readers correctly guessed that Answer A was mine. Questions or comments.  […]

Skies Above Media Promotes Joanna Weiss to VP, National Sales

 SOUTH PASADENA, CALIFORNIA, MARCH 7, 2023 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, has promoted Joanna Weiss from East Region Sales Director to Vice President, National Sales. She will serve as the company’s head of […]

Company of the Day – Visible Outdoor Advertising

Company: Visible Outdoor Advertising Headquarters: Raleigh, NC Market: Raleigh, Jacksonville & Greensboro, NC Phone: 919-625-9508 Email: joseph@josephstancil.net Visible Outdoor Advertising owns and operates 8 structures with 15 faces in Raleigh, Jacksonville and Greensboro, North Carolina. Owner, Joseph Stancil, has over 20 years experience in the Outdoor Advertising Industry from DOT […]

The Biggest Objection to Selling Billboard Ads and How to Overcome It

I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm.  I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?”  Here are two answers, one written by […]

SignBird’s Location of the Week – D-97 S from Whistler Billboards

Welcome back to SignBird’s Location of the Week! Taking the spotlight this week is D-97 S from Whistler Billboards in Tulsa, Oklahoma! This billboard is located off of HWY 169, which you can tell from photos and video is well trafficked! With it’s location being just outside the city of […]

Lamar and Make-A-Wish Enter Year Long Digital Campaign

Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]

Company of the Day: View Outdoor

Company:  View Outdoor Markets:  Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin.  The company was founded by Dean White in 2004.  Pete Schroeder is President. Rob Hoobler is VP of the […]

3 Things About Lamar

Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.”  True indeed.  OUTFRONT gets 55% […]