NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining […]
Other News
Talon Acquires Out of Home Business, Evolve, as Part of Ongoing Expansion Plans
London, UK. 27 March 2023: Talon, the global independent Out of Home (OOH) media agency, today announces it has acquired Evolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion. Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a […]
Lacoste, SmartMedia and Ocean Outdoor Partner
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and […]
Company of the Day – Wild Posting Advertising
Company: Wild Posting Advertising Headquarters: 214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: derek@wildposting.com Wild Posting Advertising is street-level advertising where paper posters, and sometimes vinyl posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting, which is […]
Going the Extra Mile on an Install
Some billboards take extra effort. Billboard Insider talked with Graham Outdoor’s Shannon Graham about a challenging construction project. Where is the sign? This particular board is located On I-16 just as you come into Savannah Ga. east of the I-16 and I-95 interchange. How much gravel did you put in […]
Link Media Revenues Up 24% in 2022
Link Media Outdoor continues to benefit from scale economies associated with acquisitions. Here are the results for Link Media Outdoor as disclosed in the Boston Omaha 2022 10k. Revenues grew 24% to $39.2 million due to the acquisition of Keleher outdoor and Missouri Neon as well as in improvement in […]
Vincent Printing and BP Graphics Merge to Form Convergent Print Group
CHATTANOOGA, Tenn. / PHOENIX, Ariz. (March 24, 2023) – Two of the industry leaders in large and grand-format graphics – BPGraphics in Phoenix, Ariz. and Vincent Printing in Chattanooga, Tenn. – have today announced that they will join forces to create Convergent Print Group. The combined entity will continue to […]
Company of the Day: Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
Billboard Insider Classifieds March 25, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Matt Richman on Bootstrapping an Out of Home Company
Today Billboards for Education Founder Matt Richman talks about bootstrapping his out of home advertising company. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. I got lucky because that one was 100% full. […]