Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week. You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement
Other News
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Milleniumn Outdoor
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 903-524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen Walton handles sales. […]
Second Printing of The Ultimate Out of Home Sales Guide Is In!
We are sold out on our first printing of The Ultimate Out of Home Sales Guide. Thanks to all of you who have purchased a copy. We just received our second batch of books from the printers. Interested in getting a copy? Order Your Copy of The Ultimate Out […]
Billboard Insider Classifieds July 30, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Britt McConnell On When to Build a Digital and When to do Static
A Billboard Insider reader asks: “Do you have any articles or research on when to do digital versus static?” Billboard Insider asked Formetco’s Director of Digital Sales Britt McConnell to comment and he said this… There are many factors to consider when determining if a digital or static is best. […]
Pete Hautem Dreams About Out of Home For Our Benefit!
From Pete Hautem Life is strange—but beautiful. Two nights ago, I dreamt about Outdoor Advertising. Yep. You read that right. After 44 years in the business, I still remain enthusiastic about the business and even dream about it occasionally. In my dream, all Out-of-Home had the same success and everyone’s business […]
Place Exchange Says OOH Programmatic CPM’s Up in First Half of 2022
We just read the Place Exchange July 2022 Programmatic OOH Trends report. Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022. Office building and point of care CPM’s were the highest OOH categories. […]
Vistar Appoints Welby Chen, COO
NEW YORK ( July 28, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen joins the Vistar executive […]
Company of the Day: Marquee Outdoor
Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile digital and traditional billboards in California, including the Largest Full Motion Displays in Northern California. The company is co-owned by Jeff Joaquin and Michael Wagener. Insider talked with Marquee President and co-founder Jeff Joaquin whose […]
