Other News

Matt Schulze on Converting a Structure from Static to Digital

A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?”  Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000.  It depends.  Is […]

SignBird Tuesday Tip – Using Content To Grow Your Billboard Company

When speaking to the future of the internet, Bill Gates said, “Content is King” in 1996. To this day, that holds true. Content is what populates your website, your social media feeds, and everywhere you look. When you are online you’re constantly bombarded with content. So why not use this […]

Daktronics, Inc. Announces First Quarter 2023 Results

BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]

Company of the Day – Oasis Sign Company

Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 5 billboard structures structures and 8 faces.  Waylon Strickland is the owner of Oasis Sign and operates a commercial […]

Happy Labor Day!

Billboard Insider is going to enjoy the holiday.  Back on schedule tomorrow.    

Billboard Insider Classifieds September 3, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Dynamic Outdoor Media Acquires Kassis Outdoor Advertising in Eastern New Mexico

Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches.  Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]

Primary Media Acquires DTO Advertising in East Texas

August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”). DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, […]

Lamar Transit Expands in Chico

Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]

Have You Played Billboardle?

Insider noticed yesterday a press release from AdQuick announcing the launch of Billboardle, a free game that features a new billboard every day and gives players five chances to guess which state the billboard is located in. Always being up for a new challenge, we gave it a try and […]