Other News

ArtPop to Stage Fashion Show Using Upcycled Billboard Vinyls

Charlotte, NC (August 12, 2022)- ArtPop Street Gallery is back with more fashion, hosting their second annual Upcycled Fashion Show and ninth fundraiser event to support local artists and small businesses. The fashion show will feature 12 Charlotte regional artists from a variety of media backgrounds in including textile, multi-media, digital, […]

Company of the Day – Nauman Outdoor

Company: Nauman Outdoor Advertising  Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of […]

Programmatic OOH Thrives as the Pandemic Recovery Continues

By, Lynda Liu, Marketing Director, Place Exchange Data from the latest Place Exchange Programmatic Trends Report, released in July, demonstrates continued strong growth in the programmatic OOH channel in H1 2022 compared to H2 2021. The report provides a snapshot of the spending patterns within the Place Exchange platform, analyzing […]

Huntington Outdoor Makes Inc 5000

Inc. magazine revealed that Huntington Billboard Company is No. 1,472 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. “Huntington Billboard Company […]

Swiftmile Runs Center for Missing Children Campaign

Since 1984, the National Center for Missing & Exploited Children (NCMEC) has served as a national non-profit for combating the dangers children face. In 2021, NCMEC assisted with more than 27,000 missing child cases and received more than 29 million reports of suspected child sexual exploitation. Looking forward, NCMEC has […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 165 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in 1981.  It is a sister […]

Billboard Insider Classifieds August 20, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

US Out of Home Revenues Up 29% in 2Q 2022

WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]

The Importance of Persistence in Selling Out of Home

By Kevin Gephart Billboard Insider reader Tom Giesken asked me “what’s the most important thing to teach a new out-of-home sales rep?” The answer is persistence. Early in my career, I had a craggy old sales trainer. He said when you call on a new prospect, you look like a […]