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Other News
Company of the Day – Red Rock Outdoor
Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: […]
Mike Hershey on a Potential New Source of Billboard Revenue
Politicians have historically been heavy users of billboards in political campaigns. OAAA EVP of Government Affairs Mike Hershey reports that federal lawmakers may be able to use official office funds to buy billboards to advertise constituent services. Billboard Insider asked Mike to explain. What are official office funds? Hershey: All […]
Boston Omaha’s Adam Peterson on the Importance of Managing Out of Home Lease Costs
Boston Omaha co-CEO Adam Peterson stressed the importance of managing lease costs in a recent Motley Fool Interview. Boston Omaha is invested in the out of home business via ownership of Link Media Outdoor. When Motley Fool asked Peterson what steps the company is taking to exchange short term pain […]
Enjoy this Halloween Treat: 2 Copies of “Made You Look!” To Be Won
Here’s something to get you in the haunting Halloween spirit – a treat that’s no trick. Billboard Insider has two copies of Jason Morgan’s Made You Look! book, featuring over 500 attention-grabbing billboards from the skies of Los Angeles from 2008 to 2021, to giveaway. Just like these spooky billboards […]
Rate this Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Reach Outdoor
Company: Reach Outdoor Advertising Markets: Michigan Email: craig@reachoutdooradvertising.com Phone: 269-744-1193 Reach Outdoor is a private family owned out of home company with 61 billboard faces including 3 digital faces in Michigan. The company is owned by Craig and Jacqueline Hyde. The learned about billboards while operating a 4 location restaurant […]
Billboard Insider Classifieds October 29, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Booked Revenue – The Art of Managing a Sales Team
By Mike Donaldson, Director Business Development, BillboardPlanet Managing a sales staff has never been a simple task, regardless of whether you have 2 or 20 salespeople. They are unique, creative people, many times not detail oriented and solely focused on closing and commissions. I write from a position of experience […]
Out of Home Transit Revenue Rebounds Faster than Ridership
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]
