Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Reach Outdoor Advertising Markets: Michigan Email: craig@reachoutdooradvertising.com Phone: 269-744-1193 Reach Outdoor is a private family owned out of home company with 61 billboard faces including 3 digital faces in Michigan. The company is owned by Craig and Jacqueline Hyde. The learned about billboards while operating a 4 location restaurant […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
By Mike Donaldson, Director Business Development, BillboardPlanet Managing a sales staff has never been a simple task, regardless of whether you have 2 or 20 salespeople. They are unique, creative people, many times not detail oriented and solely focused on closing and commissions. I write from a position of experience […]
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]
There’s a certain magic that happens when your out of home clients are able to work directly with their designers. Involving your designer in a call with the client allows them to ask your client questions about their advertising goals, motives behind locations, target markets, and get a feel for […]
FotoFetch continues to roll along capturing images for OOH companies across the USA this week. From rural areas in upstate NY, over to Buffalo, then down to Philadelphia. The weather was great in Jacksonville and on our way, Valdosta is a place to go in Georgia. Gulfport LA, yes, headed […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Out of Home lending is a specialized form of finance. To save the time and trouble of having to educate your lender on the ins and outs of Out of Home here’s an alphabetical list of 56 Out of Home lenders compiled by SignValue and Billboard Insider. We asked SignValue […]
It’s good news and bad news for public transit ridership. Ridership has grown 41% over the past year but is still down 41% from pre-pandemic according the the APTA public transit ridership dashboard. Here’s US public transit weekly ridership for the past 3 years. Here’s the APTA data by […]
