Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company. In his last column, James talked about building signs. Today he talks about selling out of home. To succeed in sales you need to be able to handle rejection. I have […]
Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market. The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]
High-resolution LED canvas provides innovative interactive experiences at strategic location NEW YORK, NY – Dec. 14, 2022 – Heritage Outdoor Media recently worked with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and install an LED digital billboard with 8-millimeter resolution SMD (surface mounted device) technology. Located in the […]
Company: Sherwood Outdoor Headquarters: 745 Fifth Avenue, Suite 1707, New York, NY 10151 Market: Times Square, New York Phone: (212) 980-1590 Email: info@sherwoodoutdoor.com Sherwood Outdoor is a subsidiary of Sherwood Equities, Inc. It owns and manages “the best and the brightest” branding locations at the strategic north and south ends of […]
Many out of home leases have a clause allowing the out of home company the right of first refusal to purchase property if it is listed for sale. Will a right of first refusal hold up in court? Yes, according to Adams Outdoor versus Todd Tarr and Shirley Buchner. Here […]
New York, NY– December 13, 2022 – Branded Cities, North America’s premier and iconic Out-of-Home media company, today announced the launch of their new $9 million dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the former 6-screen spectacular has been renamed as […]
Mexico Tourism has initiated an out-of-home (OOH) media campaign that is 100-percent transit-focused to encourage Los Angeles-area residents and commuters to vacation in beautiful Baja California. Partnering with OUTFRONT Media, one of the largest out-of-home media (OOH) companies in the U.S., the OOH campaign utilizes 8 fully-wrapped large format buses […]
Company: Seiz Signs Markets: Arkansas Address: 1231 Central Avenue, Hot Springs Arkansas Email: robertb@seizsigns.com Phone: 501-623-3181 Seiz Signs operates a on premise sign company together with a 225 face billboard plant in Hot springs and Garland County, Arkansas. David Hamilton is the company’s President. He is a fourth generation family […]
December 12, 2022 New York, NY – MediaCo Holding Inc. (“MediaCo”) (NASDAQ: MDIA) announced today that it has divested the assets of Fairway Outdoor LLC, its out-of-home advertising division located across the eastern United States, to Lamar Advertising Company (“Lamar”) (NASDAQ: LAMR) for $78.6 million. The sale included more than […]
Here are the results from Daktronics earnings release and earnings call for the second quarter of fiscal year 2023 (3 months ended October 29, 2022). Revenue increased by 14% to $187 million for the second quarter of fiscal 2023. The company had a net loss of $12 million for the […]
