Other News

Wes Frick on AI Uses and Limits in Ad Design

This article was written by a human.  A disclaimer like this may be needed in the future.  Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]

Fotofetch Shot of the Week

  One Step Photos- What’s the process you go through to have a photo taken?  We looked at the multi-touch, need to manage the process is extremely out of date.  With FotoFetch you enter an order, and we deliver the photos.  There’s not a lot of messy stuff in between […]

Company of the Day: Steel City Outdoor

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania.  The company was started in 2011 and is a member of OAAA, […]

Rothfelder on Adams v Madison

In Appeals Court cites Reagan v Austin in Denying Adams Lawsuit Billboard Insider reported on the Seventh Circuit Court of Appeal decision in Adams Outdoor vs City of Madison, holding that the permission afforded in the Madison Sign Code for digital on-premise signs while denied for off-premise was not content […]

Two Additional Acquisitions for The Second Half of 2022

After our update on OOH transactions for the second half of 2022, Insider heard from two readers to make sone additions to the list. Just wanted to let you know after seeing the 2022 acquisitions, that Trailhead Media bought Elliott Outdoor Advertising on Aug 22, 2022. Happy New Year. I […]

Join OAAA in Supporting Pass It On

The OAAA has once again partnered with The Foundation for a Better Life to promote the “Pass It On” PSA campaign. For over 20 years, the foundation has pushed positive and uplifting messages, leaning on positive role models to inspire individuals everywhere. The latest lineup of role models and messages […]

Company of the Day – Stein Sign Display

Company:  Stein Sign Display Headquarters:  2020 4th Ave SW, Watertown SD Market:  South Dakota Phone: 605.886.4616 Email:     stuart@steinsigndisplay.com Insider caught up with Stuart Stein, the President of Stein Sign Display. Stuart purchased the business on February 4, 2020, which was his father’s 40th year with the business and also his official retirement date. […]

Jeremy Male: The Best Dollar We Spend Right Now is on Organic Digital Development

Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the Citi 2023 Communications, Media and Entertainment Conference last week. OUTFRONT had a busy M&A year in 2022 2022 was a great year for the industry…We’re up in the 20-ish range…We spent $400 million in terms of tuck-ins. . Digital […]

Readers Respond to Artificial Intelligence and Out of Home Advertising

Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]

SignBird’s Location of the Week – H18B by New South Outdoor

Welcome to a new, weekly article intending to spotlight the BEST out-of-home has to offer! Here at SignBird, we love to share our client’s billboards and the beautiful footage we’re able to capture of them! This week we’re coming to you from Hartselle, Alabama – not far from our offices […]