OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]
This is the fourth column in Billboard Insider’s series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH […]
By Olivia Oshry, Chief Marketing Officer, OAAA As AI accelerates how advertising is planned, bought, and optimized, marketers are facing a quieter but more pressing challenge: how to make ideas and campaigns feel human again. Automation has made media faster, smarter, and more efficient, but it has not necessarily made […]
MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure […]
SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the […]
Company: Huntington Outdoor Markets: Nationwide Headquarters: 311 East Street, Gordon, OH. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over over 4,700 displays including 64 digital displays across 17 states in the midwest and east. The company was formed by Justin Powell in 2008. Powell gave an outstanding talk […]
Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]
Billboard Insider’s readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday’s readers poll on 2025 revenue growth. 84% of Billboard Insider […]
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message. “All media need to be able to plan not just weeks ahead but months and years,” says Goddard, “and the same is […]
