Actor Charlie Day likes billboards. I still get excited about being on a billboard…I once was in a movie with Ice Cube because I knew I’d be on billboards with Ice Cube all over Hollywood…In America you see a billboard for any profession besides an attorney and you think “they’ve […]
Other News
Pass It On Celebrates 25 Years with New Campaign
OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is […]
T‑Mobile Advertising Solutions Unveils New Capabilities on the Heels of Vistar and Blis Acquisitions
BELLEVUE, Wash. — May 6, 2025 — Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced new capabilities that bring advertisers scalable and data-enabled solutions — even across hard-to-reach channels. First, T-Mobile Advertising Solutions (T-Ads) unveiled that its premium first-party data is now available within the Vistar platform, with Blis integration coming soon […]
Announcing AdQuick Copilot: the only comprehensive OOH AI
Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how advertisers plan, execute, […]
Company of the Day: Azalea Outdoor
Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 699 Broad St, Suite 1100, Augusta, Georgia, 30901 Phone: 706-823-3355 Email: info@azaleaoutdoor.com Azalea Outdoor owns 217 faces in Georgia and South Carolina including 44 digital displays. The company is owned by the Morris family which originally purchased Naegele Outdoor in […]
Lamar Advertising Acquires Premier Outdoor Media
MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]
Day 1 of OOH MediaCon25 in 4 Quotes
Here are 4 quotes which summarize day 1 of the OOH Mediacon25 conference. Place Exchange CEO Ari Buchalter on the 4 reasons an independent out of home company needs measurement “If the buyer is asking for it and this is very common particularly with large national buyers. They want to […]
OAAA Appoints New Industry Leaders to Board and Executive Committee
Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building […]
Company of the Day – Ayres Sign & Outdoor
Company: Ayres Sign & Outdoor Headquarters: 18787 Business 13, Branson West, MO 65737 Market: Branson, MO Phone: 417-272-3327 Email: info@ayressign.com Ayres Outdoor and Ayres Sign Company was founded in 1972. Ayres has deep roots in the southwest Missouri community offer their products, design, and fabrication services within a 50 mile […]
Who Makes What at the Public Out of Home Companies
Here’s a listing of who makes what at the three largest US Public Out of Home companies, sponsored and analyzed by SignValue. Scott Wells is the highest paid exec in the industry. His huge 2024 pay increase came at a time that the stock skidded. He also works at a […]