Other News

Screenverse Launches Feeding America Campaign

New York, NY — December 17, 2025 — Screenverse, the largest programmatic digital out-of-home (DOOH) network in the United States, today announced the launch of “Doing Good with DOOH,” a Screenverse-led passion project supporting nonprofit organizations through real-world digital campaigns. This season, Screenverse is partnering with Feeding America, the nation’s […]

Company of the Day – Hewitt Outdoor

Company: Hewitt Outdoor Headquarters: ​957 Philadelphia St., Indiana, PA 15701 Market: Western Pennsylvania Email: Earl@HewittOutdoor.com Phone: 877-585-BYOB Hewitt Outdoor Company is a single member LLC owned by Earl Hewitt, with his wife Alison and their sons Zeke, Deasy, and Mack. HOC was founded in 2015 in Indiana, PA   To […]

Legal Industry Out of Home Ads Exceed $500 million in US

Out of Home CFO Matt Siegel said this about legal advertising earlier this month at the B of A Leveraged Finance Conference: “It’s large and fast growing…I think everyone has seen…Morgan and Morgan and other…competitors.  That’s been big and we can expect to continue to see that growing across the […]

The Next Big Thing in OOH…with a little help from some old friends

by Nick Coston This past year we’ve seen some amazing new advertising products hit the industry. We welcomed the flying digital billboards (HELI-D Aerial Media), digital screen adjacent ad spaces that allows brands to use the static space around displays (Edge Media Systems), low-riding, automated and branded delivery robots (Serve […]

Retired Billboard Vinyl Takes a Second Life as High Impact Fashion Through ArtPop

Charlotte, NC — 12.15.2025 — What happens to billboard vinyl after a campaign ends? In Charlotte, North Carolina, ArtPop is answering that question with creativity, sustainability, and style. ArtPop hosted its Upcycled Fashion Show & Fundraiser, transforming retired billboard vinyl into bold, wearable art designed by local artists and fashion designers. The […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Heritage Outdoor Media was founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi.  The company operates billboard plants in the following markets: Chicago Los Angeles Milwaukee New York In September 2025 Heritage added new Times Square […]

Andy Goodman on the difference between municipal and corporate landlords

Today out of home leasing and development expert Andy Goodman of Age Advertising talks about the difference between municipal and corporate landlords. What’s it like working with a municipal landlord? One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than […]

Richard Hamlin on Marijuana Billboard Bans and Free Speech

When I was in college, I took a class on debating. As an exercise, the professor set up a debate on the legalization of marijuana. He assigned the “con” side to me. I found that until the early 1900s, marijuana was legal (as was cocaine). Whatever the individual states have […]

Evolution of OOH Advertising: Paint to Pixels

  Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ […]