By Nick Coston Having been involved with both traditional OOH and non-traditional OOH I’m still at a loss as to why there’s still this chasm between both sides. Seems to me that if our goal is to increase our overall percentage of the US advertising budget with some real heft, […]
When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on. A long lease gives you a good planning horizon and insures you’ll recover your investment and maximizes the value of the billboard when you want to sell. Landlords, on […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 digital faces in Oklahoma and Kansas. The company is is in a strong development phase. Gordon Outdoor specializes in unique and high end LED billboard locations. Jeff […]
SignValue has prepared the following analysis of Lamar Advertising’s 3Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
JC Decaux is fond of calling itself “the number one outdoor advertising company world wide.” It considers itself number one based on the number of outdoor advertising panels. We think enterprise value (the sum of the market cap of a company’s stock plus all debt) is a better way to […]
The “Gantry” at the Kennedy Space Center Visitor Complex has reopened with a new, impressive attraction. It combines real-time space data and modern display technology with special LED systems from LED Studio. The gantry was once the premier public viewing platform for Space Shuttle launches at Launch Complex 39. Now, […]
Company: Grand Rapids Outdoor Headquarters: P.O. Box 2626, Grand Rapids, MI 49501 Market: Grand Rapids Michigan Phone: 616-874-8283 Email: sales@groutdoor.com Grand Rapids Outdoor is a locally owned and operated billboard advertising company. In December of 2021, the Company sold the bulk of their signs to OUTFRONT Media which included 29 Digital and 87 […]
Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. He talks about how his father approached banks for financing: “…Park laid […]
NEW YORK, Nov. 14, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), and Google DeepMind today announced the launch of ‘Imagine If…’ – an artistic and cultural civic program that invites New Yorkers across all five boroughs to co-create a city-wide visual experience with local artists. Imagine If…’ asks subway riders to […]
New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across […]
