Other News

VIOOH Partners with Dolphin to Expand US DOOH Inventory

8 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more […]

Company of the Day: Wingert Outdoor

Company: Wingert Billboards Market: Kansas Headquarters: 20920 Walmer Road, Stilwell, Kansas 66013 Phone: 913-201-5436 Email:  FredWingert@yahoo.com Wingert Billboards was founded by Fred Wingert in 2006. Wingert Billboards  operates 51 structures and 146 faces on Interstates and US Highways across Eastern and Central Kansas.  Wingert specializes in having premiere locations on highly […]

Insignia Capital Group Announces Strategic Investment in Trooh Media

  WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ — Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. (“Trooh”), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh’s next phase of […]

OAAA Promotes Oshry to Chief Marketing Officer

NEW YORK | January 7, 2026 — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshrypreviously served as Senior Vice President of Marketing and […]

Accretive appoints Scott Hansen as CRO

Los Angeles, CA (January 7, 2026) – Accretive, an out-of-home (OOH) data and technology company, today announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as […]

Direct TV Provides Programmatic Digital OOH Buying Option via Place Exchange

New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]

Company of the Day – Iconic Sign Group

Company: Iconic Sign Group Market:  Corpus Christi, Texas Headquarters: 5819 Leopard Street, Corpus Christi, TX  78408 Phone: 361-883-7446 Email: Support@IconicSG.com Iconic sign Group is a family business which was started in 1935.  The company designs, installs and maintains on and off premise signs and vehicle wraps.  They are a Daktronics […]

IBO – A Look Back at 2025 and Looking Ahead to 2026

Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]

Wall St Forecasting 2-3% Yearly Growth for US Out of Home Through 2027

An interesting chart on the projected US out of home annual ad spend for the next two years.   The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot.    Morgan Stanley and JP Morgan project US out of home annual […]

Company of the Day: InRange Advertising

Company: InRange Advertising Markets: Nationwide Address: 223 S West street, Suite 925, Raleigh, North Carolina 27603 Phone: 800-364-8108 InRange Advertising places static out of home advertising banners along the side of trucks.  The company was started in 2020 and is headquartered in Raleigh, North Carolina.  Tim Brereton is the company’s […]