Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week. Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]
Other News
Do These Two Go Together?
Our latest example comes from Joshua Perkins G.M. of JR Promotions in Indiana We’ve got a couple of odd ball pairings that have been seen in our area. We just couldn’t talk the funeral home and day care center out of advertising together. They wouldn’t take no for an answer! […]
Company of the day: Heffner Outdoor
Company: Heffner Outdoor Advertising Markets: Pennsylvania Address: 112 Tor Cir, Gibsonia, PA. 15044 Phone: 724-935-3850 Heffner Outdoor Advertising specializes in billboards and bus shelter advertising in the Pittsburg, Pennsylvania metropolitan area. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
Vehicle Miles Up in October 2024
US vehicle miles traveled rose 0.6% in October 2024 according the the FHWA Traffic Volume trends report for October 2025. Vehicle miles traveled rose 1% for the first 10 months of 2025. As you can see from the table below miles travelled rose the most in the central and western […]
Transit Trips Up 9% in 3Q 2025
Good news if you own a transit advertising company. Transit trips rose 9% in the third quarter of 2025 according to the APTA Third Quarter 2025 ridership Report. Heavy rail lead the way up 16%. The same trend is apparent for the first 9 months of 2025. Transit ridership increased […]
OBIE Awards to Become Stand-Alone Event in 2026
The Out of Home Advertising Association of America (OAAA) today announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of […]
Pearl Media’s Midtown NYC Digital Network Becomes Must Buy for Holidays
Montclair, NJ — December 8, 2025 — With holiday advertising in full swing across New York City, Pearl Media is seeing increased demand for its Midtown Digital Network and its ability to reach not only holiday visitors but regular New Yorkers. It’s the first private full-motion, eye-level digital network in […]
Company of the Day – Grace Outdoor Advertising
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: North Carolina, South Carolina, and Georgia Phone: 803.252.7084 Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]
US Out of Home Industry Grows Faster than Economy or Inflation in 3Q 2025
The US out of home industry grew faster than the US economy and faster than inflation during the third quarter of 2025. US out of home revenues increased 4.5% compared to projected growth of 3.5% of the US nominal gross domestic product and 2.9% for US inflation. This marks […]
CTV vs. DOOH. What’s The Fuss?
By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]
























