SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: info@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 207 faces in the Kansas City metro, including 72 digital faces. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal. Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market. Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]
The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation […]
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates an 82 face billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in need of […]
By Richard Rothfelder, Rothfelder & Falick The Texas Court of Appeals, Fifth District Dallas Division, issued a comprehensive and favorable opinion on rights of first refusal, holdover tenancies, waiver, and conversion in billboard leases in the case of Lamar vs LaCore on December 31, 2024. The facts of the case are […]
Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]
The Independent Billboard Operators (IBO) Spring Conference is set for April 8-11, 2025, in Salt Lake City, Utah, bringing together independent operators for a focused, collaborative experience. Expect industry insights, hands-on strategies, and valuable networking to help your business grow and stay ahead of the evolving OOH landscape. What […]
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital & mobile […]
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
