Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
Other News
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 by 48 double […]
Rothfelder on Marijuana Outdoor Advertising
The Fifth Circuit Court of Appeals decided on November 22, 2024 an interesting First Amendment case involving the advertising of marijuana. Here’s the facts: The State of Mississippi passed in 2022 the “Mississippi Medical Cannabis Act,” which authorized the sale and use of marijuana for certain medicinal purposes. The Act […]
Write Down Your 2025 OOH Goals
Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share […]
Daktronics and Cree LED Enter Licensing Agreement for LED Display Technology
Daktronics licenses Cree LED’s patented technology in a multi-year global agreement announced today. (Photo: Business Wire) December 17, 2024 07:15 AM Pacific Standard Time DURHAM, N.C.–(BUSINESS WIRE)–Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and Daktronics (Nasdaq: DAKT), today announced a multi-year, global patent license agreement effective December 2024. With limited exceptions, this agreement […]
Company of the Day – Transit Advertising, Inc.
Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]
OUTFRONT CEO Jeremy Male Retiring
OUTFRONT CEO Jeremy Male is retiring in 2025 after 10 years in charge. Here are excerpts from the letter agreement with terms of Male’s retirement, sponsored and analyzed by SignValue December 16, 2024 The Board of Directors (the “Board”) of Outfront Media, Inc. (the “Company”) expresses its deep appreciation for […]
Another Daktronics Investor Sounds Out
Billboard Insider’s Note: It had been quiet for a few days since Alta Fox went public with their concerns about Daktronics. Yesterday another investment group, Breach Inlet Capital, LP, went public voicing their support of Alta Fox and their shared concerns about Daktronics management. Here is their letter. Dear Members […]
OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards
Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]
Departure Media Brings Local Brands to Des Moines Airport
Charleston, SC, 17th December, 2024 – As leading airport advertising company Departure Media marks the first anniversary of its exclusive advertising contract with Des Moines International Airport, the company has embedded a comprehensive roster of local advertisers and welcomed new regional advertisers to foster a distinct sense of place. Over […]