In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic billboards around its campus. Fort Collins has a longstanding ordinance that prohibits such signage from being in the community as a way of trying to keep the city both visually appealing and uniform throughout. However, Colorado State […]
Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles. Our readers are split as to the impact of traffic circles on a billboard’s sales. Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]
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Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard. California out of home attorney Richard Hamlin writes that a court may not […]
More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents. We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]
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