Other News

Retired Billboard Vinyl Takes a Second Life as High Impact Fashion Through ArtPop

Charlotte, NC — 12.15.2025 — What happens to billboard vinyl after a campaign ends? In Charlotte, North Carolina, ArtPop is answering that question with creativity, sustainability, and style. ArtPop hosted its Upcycled Fashion Show & Fundraiser, transforming retired billboard vinyl into bold, wearable art designed by local artists and fashion designers. The […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Heritage Outdoor Media was founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi.  The company operates billboard plants in the following markets: Chicago Los Angeles Milwaukee New York In September 2025 Heritage added new Times Square […]

Andy Goodman on the difference between municipal and corporate landlords

Today out of home leasing and development expert Andy Goodman of Age Advertising talks about the difference between municipal and corporate landlords. What’s it like working with a municipal landlord? One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than […]

Richard Hamlin on Marijuana Billboard Bans and Free Speech

When I was in college, I took a class on debating. As an exercise, the professor set up a debate on the legalization of marijuana. He assigned the “con” side to me. I found that until the early 1900s, marijuana was legal (as was cocaine). Whatever the individual states have […]

Evolution of OOH Advertising: Paint to Pixels

  Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ […]

Rothfelder on Ohio Bans Cannabis

I saw the article in today’s Billboard Insider, entitled “Ohio Bans Cannabis Billboards.” I see from the article that Ohio apparently allows the consumption of cannabis products, at least for medical purposes. However, the State has completely banned the advertising of the weed, including on billboards, as well as transit, […]

SignValue’s Link Media at a Glance – September 2025

SignValue has prepared the following Q3 2025 financial overview for Link Media Outdoor.   If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Former State Rep. Gerald McCormick Dies After Battle with ALS

Insider saw this posting in the Chattanooga Times. Former state Rep. Gerald McCormick, a Republican who represented Hamilton County in the Tennessee General Assembly for 14 years, has died. He was 63. McCormick served as the House majority leader and resigned in 2018 to work in the private sector. In […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]