Other News

The Ultimate Out of Home Sales Guide – The New Printing is In!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. […]

Billboard Insider Classifieds November 16, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]

Additional Comments on OUTFRONT Losing the MTA Contract

Thanks to all of our readers who provided their thoughts on our stories on the MTA awarding their contract to Clear Channel and the OUTFRONT thoughts on that contract. Here are some of the comments we received. “You guys had it right. The 15 year contract was super expensive, big […]

Your Money “Head Trash” is Hurting Your Sales

With the election just behind us, I’ve been reminded of some age-old truisms around sensitive topics: Money. Politics. Sex. Religion. These are the classic conversational “taboos” we’ve been taught to avoid. And for good reason! However, if you’re in OOH sales, talking about money is not only unavoidable—it’s essential to […]

Spotlight Partners with MGM Resorts for 17 Vegas Spectaculars

LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on groundbreaking outdoor advertisements, Las Vegas-based Spotlight Outdoor, an enterprising leader in the digital out-of-home (DOOH) advertising industry, and MGM Resorts International announced today they successfully entered into a multi-year arrangement establishing Spotlight Outdoor as an outdoor […]

Company of the Day: Stokely Outdoor

Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant of over 806 billboard faces including 8 digital faces in Oklahoma.  The company was started by Bill and Sarah Stokely in 1978.  Bill’s son Sam and his […]

Link Media Revenues Up 5.6% in 3Q 2024

Boston Omaha released third quarter 2024 financials yesterday.  Here are the financials for Boston Omaha’s Link Media Outdoor subsidiary, sponsored and analyzed by SignValue. Revenues 2024 increased 5.6% to $11.5 million for 3Q 2024  due to improved rates and occupancy.  The company has 7,600 billboard faces which works out to […]

MTA Awards Clear Channel a 15-Year Deal in the Greater NY, NJ, CT Metro Area

Exclusive Media Contract Includes 250+ Displays in the Greater NY, NJ, CT Metro Area, Gives Brands a First-Ever One-Stop Shop to Reach Residents and Tourists as they Drive, Walk or Fly in the Region NEW YORK, Nov. 13, 2024 /PRNewswire/ — The MTA, North America’s largest transportation network, and its Board of Directors voted Sept. 25, […]