Los Angeles, CA (January 7, 2026) – Accretive, an out-of-home (OOH) data and technology company, today announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as […]
Other News
Direct TV Provides Programmatic Digital OOH Buying Option via Place Exchange
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]
Company of the Day – Iconic Sign Group
Company: Iconic Sign Group Market: Corpus Christi, Texas Headquarters: 5819 Leopard Street, Corpus Christi, TX 78408 Phone: 361-883-7446 Email: Support@IconicSG.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. They are a Daktronics […]
IBO – A Look Back at 2025 and Looking Ahead to 2026
Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]
Wall St Forecasting 2-3% Yearly Growth for US Out of Home Through 2027
An interesting chart on the projected US out of home annual ad spend for the next two years. The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot. Morgan Stanley and JP Morgan project US out of home annual […]
Company of the Day: InRange Advertising
Company: InRange Advertising Markets: Nationwide Address: 223 S West street, Suite 925, Raleigh, North Carolina 27603 Phone: 800-364-8108 InRange Advertising places static out of home advertising banners along the side of trucks. The company was started in 2020 and is headquartered in Raleigh, North Carolina. Tim Brereton is the company’s […]
Billboard Occupancy Rates are Above 80 Percent
Billboard Insider’s readers do a good job keeping occupancy high. The billboard industry has a rule of thumb which says that occupancy (sold billboard faces/total billboard faces) should be 80%. 6 out of 10 Billboard readers have an occupancy rate in excess of the industry rule of thumb. Here […]
Five Pictures for 2025!
Insider wanted to share how Outdoorlink reviewed their 2025 successes with five images. Congrats on a terrific year. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid […]
Deadline Extended for Indie Impact Awards (but not for long…)
DEADLINE EXTENDED But not for very long. We’ll keep the entry form open until 11:59pm ET on Wednesday, January 7th. We’ve had a ton of amazing entries, so competition is fierce. But don’t let that stop you from entering. ENTER NOW Hold up. What is this? The Indie Impact Awards […]
Company of the Day – Hughes Outdoor Media
Company: Hughes Outdoor Media Headquarters: 1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays, including digital, static and posters, in Virginia and North Carolina. Mr. Hughes grew […]
























