by Nick Coston I’ve been writing about new, revolutionary OOH products for over 10 years. Some make it, some bomb. The one I’m writing about today blows all of them away simply because it can scale big time. Not only that, the product also has been around since 2017 and […]
Other News
Speakers announced for OAAA Independents Summit
The Out of Home Advertising Association of America (OAAA) today announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year. Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, […]
Company of the Day – L&W Outdoor Advertising
Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana’s Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver […]
4 Things About Lamar
Here are four things about Lamar which SignValue discovered after reading Lamar Advertising’s 125 page 2025 10k. Digital Leads the way. Lamar’s digital revenues and logo revenues increased 7% in 2025 although digital revenues made a much larger contribution to Lamar’s total revenue gain. Static billboard revenues grew 1% and […]
Billboard Insider’s Updated Contractor List 2026
We get frequent requests from readers for contractor and installation referrals. Here’s a list of out of home contractors. It includes everything from sign fabrication and repair, vinyl install, vegetation, electrical, foundations and painting. We’ve sorted the list by state and have put the contractors who are active in every […]
VIOOH Partners with JCDecaux Ireland
February 24, 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. […]
New Speakers Added to 2026 OOH Media Conference
Lamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH WASHINGTON, D.C. — February 24, 2026 — The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking […]
Company of the Day: Kennedy Outdoor
Company: Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 138 faces in Ohio. The company was founded by Richard Kennedy in in 2013. Billboard Insider talked with Kennedy. Richard, how did you get […]
Texperts on Billboard Legal Ads
University of Houston political science professor Brandon Rottinghaus and Texas Lawyer David Coale had a discussion on legal billboard advertising on the Texperts Podcast. Some of the highlights. Legal advertising in Texas Texas lawyer advertising is governed by rule 7 of the Texas disciplinary rules of professional conduct enforced by […]
Ballyhoo Media Announces Nationwide Partnership with Hornblower Group
February 23, 2026 Miami, FL – February 23, 2026 Ballyhoo Media, the nation’s largest waterway media company, is proud to announce a new nationwide partnership with Hornblower Group, a global leader in experiences and transportation, operating hundreds of ferries, water taxis, and private charter vessels across the United States. The […]
























