We’re excited to share our brand-new website—built to make creating custom banners easier (and more fun!) than ever. Got a big event coming up? A sale to promote? Or maybe you just want to celebrate something special? With Lindmark Banners, you can design a banner that’s totally you—no design skills […]
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Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day – Benchmark Outdoor
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
Richard Rothfelder on Bank Foreclosure and Out of Home Leases
A billboard insider reader had this comment on Billboard Insider’s Easements provide more protection than leases against tax foreclosure: Great article on tax foreclosures. What about bank foreclosures? Have you had any experience with this or have you spoken with other operators about this? How can we protect our […]
AI Used for OOH Sales Research and Legal/Business Documents
Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
Company of the Day: Big Outdoor
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates billboards, wallscapes bulletins and transportation advertising in the following US cities: New York Los Angeles Chicago Dallas San Francisco Boston Atlanta San Diego Portland Austin The company was started in 2013. Brad Berkley is […]
The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following […]
Billboard Insider Classifieds May 31, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
In Their Words – OOH Executives Talk About OOH
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]