This video is long at 11 minutes, but it certainly shows what you can get for $2.3 billion as the MSG Sphere in Las Vegas showed its capabilities on the 4th of July! To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
Other News
How to Protect Your Out of Home Company from Scams – 2023
Social media makes it easy for someone to pretend to be something they’re not. There’s enough info on your linked in, facebook and twitter profile for someone to try to email people at your out of home company pretending to be you. Artificial intelligence and bots make it even easier […]
Company of the Day – Bender Billboard
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards. Bobby Pennell is the firm’s owner and president. The company was the subject of a September 2009 Signs of the Times article in which it […]
Meadow Outdoor Supporting “Every Shelter” in Sudan With Vinyls
There have been many operators who have found productive and sometimes lucrative uses for their used vinyls. Insider heard that Meadow Outdoor is sending their vinyls to Sudan. We had a chance to have a conversation with Brian Casady, Chief Operating Officer for Meadow, whom leads the effort. Brian, I […]
Blip Revenue Grows 3X After Two Years
Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
Ocean Outdoor Introduces 30 Second Ads
London, UK: Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, […]
Company of the Day – Benchmark Outdoor
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
Happy Fourth of July
Enjoy the Holiday. We will be back tomorrow.
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel outperformed the stock market for the second quarter of 2023 while Lamar and OUTFRONT lagged the market. Stock performance for Lamar (green), OUTFRONT (purple), Clear Channel Outdoor (blue) and the S&P 500 (black) for the 3 months ended June 30, 2023 Clear Channel Outdoor increased 14.2% during […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]