“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
Other News
Park Outdoor Completes New Digital Billboard in Camillus
CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest back-to- back digital billboard located at 4400 West Genesee Street in the Town of Camillus. This high-visibility location along one of Central New York’s busiest commercial corridors will deliver powerful advertising opportunities to local businesses […]
Santa Monica Bets on Digital Displays to Revive Third Street Promenade
The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet. Here’s an analysis of the program, sponsored and analyzed by SignValue Seven […]
Lamar wins Phoenix Area Bus and Rail Ad Network
Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a full-range advertising sales program for a five-year term beginning July […]
Company of the Day: Porlier Outdoor
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas City. The firm was founded 1988 by Brent Porlier and is run by President Melissa Porlier. Here are some of the […]
What should out of home bad debts be?
Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]
Premium OOH Inventory. Overused or undervalued?
by Nick Coston Every so often I like to have a look see at websites of OOH media owners, especially all the expanding digital place based networks. They all have shiny bright screens with major brands or local events running, clean site lines and on occasion even some full motion […]
PATTISON Outdoor Introduces New Advertising Opportunities in New Brunswick
MONCTON, New Brunswick, July 15, 2026 (GLOBE NEWSWIRE) — PATTISON Outdoor Advertising, a leader in the Canadian Out-of-Home advertising industry, has acquired Mark’s Media Group, a prominent outdoor advertising company in Greater Moncton. This strategic move compliments PATTISON’s existing out-of-home advertising options, that include digital & static billboards, plus […]
Company of the Day – Republic Media
Company: Republic Media Headquarters: 760 W Firetower RD, Ste 107 #345, Winterville, NC 28590 Market: Eastern, North Carolina Phone: (252) 917-1484 Email: republic.media@outlook.com Republic Media manages 114 Billboard faces in Eastern, North Carolina in 10 counties including 1 digital face. Halifax , Martin , Beaufort, Pitt, Green ,Lenoir, Dublin Craven, […]
Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart
Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You say we’re not selling out-of-home space, we’re selling ideas — but a lot of operators are still running their sales departments like order takers. It’s a pervasive problem. In […]
























