I’m running a series of columns in which I answer reader questions on sales. Last week I talked about selling long term versus selling short term. Today I talk about how to compensate sales reps for selling digital billboard advertising. How should I compensate my sales reps for selling Digital? […]
We’ve added several more names to our list of our of home contractors. This updated list includes contractors who do sign fabrication and repair, vinyl install, vegetation, electrical, lighting, foundations, excavating and painting. We’ve sorted the list by state and have put the contractors who are active in every state […]
By Nick Coston Out of home media is surrounded by acronyms and it’s getting worse. When I began my journey into “out of home” way back before the term OOH came on the scene, we called most everything billboards, posters or transit. They all fell under the name “outdoor”. “Hey […]
Paris, 3 March, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary, JCDecaux North America, has been selected to receive a 10-year advertising contract for Denver International Airport (DEN), following a comprehensive competitive bid process. The contract will be considered […]
Company: KEVANI Markets: California, New York Headquarters: 1013 S. Los Angeles St, Suite 8A, Los Angeles, CA 90015 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets. The company has 24 total display faces including 16 digital faces, primarily in […]
One of the best things we do at an IBO Conference is put a smart person on stage who isn’t steeped in our usual industry thinking and stuck on the ways we have always done it. Someone who can look at how we run our businesses and say, kindly […]
By Janea McDonald, Owner, Edge Consulting Change is part of the business cycle in out-of-home advertising. Capital structures shift. Portfolios realign. Technology accelerates. Ownership transitions occur. The recent acquisition of Clear Channel Outdoor is one visible example of a broader market pattern. Financial integration tends to receive the most attention […]
You need to remind your regulators that billboards have a valuable function in providing a channel for public speech. Here are three examples Billboard Insider noticed in the past month. The first example is a straightforward election ad in St James Minnesota. The second example comes from Spokane, WA, where […]
Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-850-7588 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14×48 digital in October 2022 and have the largest and closest digital billboard to […]
Richard, tell us about the new book we are releasing today, exclusively through Billboard Insider? OOH operators are painfully familiar with the differences of opinion on the societal benefits versus burdens of billboards, which has led to an extensive body of case, statutory, and administrative law on billboards unique to […]
