Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in technology and a recent exit from a public safety software company he grew to 40 employees and high seven figures in revenue, he turned his attention to a pair of problems he […]
Other News
Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new LED ribbon boards spanning the 200 and 300 Levels of the Stadium BROOKINGS, S.D. – Apr. 9, 2026 – New LED displays, manufactured and installed by Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, have been installed at […]
DPAA at POSSIBLE Conference April 27 in Miami
On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, marketing, and technology for a must-see session at the POSSIBLE Conference. Presented in partnership with OUTFRONT. We’re talking brand CMOs, streaming executives, sports marketing innovators, and a powerhouse CTV/DOOH panel. This is […]
Company of the Day: Magellan Transit
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]
Rothfelder on IBO Spring Conference in New Orleans
Laissez les bons temps rouler! For those of you that don’t speak Louisiana Cajun French, that means “Let the good times roll!” And, that’s exactly what Chris Cowlbeck, Sarah Davis, and the rest of the crew at IBO have in mind for the 2026 Spring IBO Conference in New Orleans […]
OAAA Unveils 2026 Future Leaders Delegates
The Out of Home Advertising Association of America (OAAA) today announced the 2026 Future Leaders Program delegates, recognizing ten rising professionals selected for their leadership potential and contributions to the out of home (OOH) advertising industry. Now in its third year, the program, led by OAAA’s OOH UNITED committee, reflects […]
JCDecaux Wins Western Sydney Airport
Paris, April 8th, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI) – Sydney’s new 24-hour international and domestic airport – following a competitive tender process, securing a new long-term contract […]
Company of the Day – Maddison Visual Media
Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties and has numerous billboards […]
In California you may need a permit to take down a billboard
Yesterday Billboard Insider noted that some states and municipalities require you to get a permit to take down a billboard. Out of home legal expert Richard Rothfelder, the author of Rothfelder and Falick on Billboard Law will address this issue next week. In the meantime, California out of home attorney […]
Billboard Insider Readers Want 60-90 Days to Remove a Billboard
Yesterday we asked our readers how much time they want to remove a billboard after a billboard lease terminates. 42% of our readers want their leases to say 60-90 days. 80% of our readers want their leases to say more than 30 days. An upper-midwest out of home exec […]
























