When a prospect gives us a “no” it is always simply “no” for now. It means OOH sales reps must maintain persistent, relevant, creative contact with prospects. By focusing, reps can avoid drowning in hundreds of prospects. Strategic Prospect Management is based on the principle that not all prospects are […]
It has been about five years since we last visited the town of Wenatchee, Washington which brought up the issue of amortization that we weighed in a separate article. The city of Wenatchee passed an ordinance in 2019 calling for the elimination of all billboards by 2030. KPQ.com writes that […]
Last Friday’s Billboard Insider readers poll shows that a large majority of out of home companies use debt financing to grow. 76% Billboard Insider readers said they use debt financing to grow their out of home companies. 24% of Billboard Insider readers said they don’t use debt. To receive […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 and is currently […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Yesterday Billboard Insider ran an article which discusses trends in the lending markets. The lending markets are important because many out of home companies rely on debt to finance capital expenditure and acquisitions. Debt has 3 benefits: It allows you to grow faster than you can using your own funds. […]
90 is the new 70! YESCO Outdoor Media President Nathan Young, tells Billboard Insider that his grandmother Dwan made the Guinness World Records as the World’s oldest Female Water-Skier. Here’s the proof. Dwan is also a board member at YESCO. 90 is the new 70! […]
Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming “Radical Optimism” tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed […]
Company: Roger Budd Billboards Markets: Georgia Address: 2907 N Patterson St, Valdosta, Georgia 31602 Email: info@rogerbudd.com Phone: 229-2440-3300 Roger Budd Company operates a real estate business which includes a billboard plant with 31 faces including 7 digital faces in Georgia. To receive a free morning newsletter with each day’s […]
