Most independent out of home companies use Quickbooks to keep their financials. Here are the results from yesterday’s Billboard Insider poll. 70% of our readers use Quickbooks to keep financials. 21% use another system. 6% use a bookkeeper. 2% use Wave and 2% use Xero. To receive […]
Other News
Daktronics Installs 100-Foot-Wide LED Display at Los Angeles Union Station
Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, partnered with Morlin Asset Management to deliver a large-scale LED video display at Los Angeles Union Station, one of the busiest transportation hubs in the United States, ahead of a high-profile sporting event held near the station. The display serves as a focal point […]
Talon Acquires PJX Media
7 July 2026 – New York / London: Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in […]
Company of the Day: Pearl Media
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In June 2025 Pearl rolled out a digital sign network in midtown New York City. […]
How do You Track Financials?
How do you track financials? We suspect that many of you, like Billboard Insider, use Quickbooks. It’s the industry standard and integrates with the out of home management software provided by Apparatix, Billboard Planet and SignDash. Aggressive price increases, constant format tinkering and increased complexity have made Quickbooks less appealing […]
Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend
The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]
Jacobs Creek Runs New Billboard Ads
Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to make one of the world’s most recognised wine brands feel more socially relevant,culturally current, and confidently shareable for a new generation of drinkers. The UK is the first market to launch the platform, with Vinarchy’s […]
Company of the Day – Picture This Outdoor
Company: Picture This Outdoor Advertising Markets: Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates six digital billboard structures totaling 12 faces in the Bloomington & Normal, Illinois markets. The structures include both Vertical (10′ wide x […]
Becky Smith on Successful Out of Home Operators
Becky Smith was on the Bell Board Podcast last week. We reached out to her to get her thoughts on what makes a billboard operator successful. Becky, what actually separates the most successful operators in this industry? It’s not location, sales ability, or size, though those all matter. The real […]
John Musick on Knowing When to Sell
This is our last interview with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home, building signs, installing solar, writing leases and doing it yourself. Today he talks about knowing when to sell your out of […]
























