Back in July, Insider ran an article on Santa Monica betting on Digital Displays to revive the Third Street Promenade. The first of the digitals are in place and the local Fox News station featured initial reactions from residents. Here is that news story below. Seven displays received development-agreement approval […]
Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social NEW YORK (September 1, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new campaign for HOKA that turns New Yorkers’ everyday runs into a […]
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
By Becky Smith, Steward of Operations, Behind the Board Building without building the capacity to sell it. There’s an out of home operator who’s been heavily focused on development. The strategy made sense. Build the assets, create value, eventually sell them. But while the structures were going up, the sales […]
Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]
Company: Schubert & Hoey Outdoor Advertising Headquarters: 2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin Phone: (612) 722-1090 Email: info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]
I’m a partner in Billboard Loans, a private finance company which makes loans of up to $1 million to out of home advertising companies. No loan is too small. Our loans carry an interest rate of 12%. When I’m asked why someone would borrow from us at that rate I […]
PATTISON Outdoor continues to expand its media offering in Montréal with the launch of 20 new digital displays across the BIXI network. Strategically located throughout downtown Montréal and in several high-traffic neighborhoods, these new displays further strengthen one of the city’s most extensive urban advertising networks. Operating year-round, the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Barry Frey and the DPAA have started a podcast called the Launchpad of Innovation. NEW YORK – August 27, 2026 – In a media environment engineered around algorithms, optimization and increasingly predictable advertising, Liquid Death has built one of marketing’s most talked-about brands by following a very different rule: “If […]
