Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Manabloom Media
Company: Manabloom Media Markets: Washington, Oregon Address: POB 626, Milton-Freewater, OR 97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Billboard Insider Classifieds April 11, 2026
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
Arrington Outdoor Acquires Select North Texas Outdoor Advertising Assets from Ralston Outdoor
For Immediate Release – April 9, 2026 Dallas, Texas – Ralston Outdoor (“Ralston”) announced today the divestiture of select Outdoor Advertising Assets to Arrington Outdoor Advertising (“Arrington”). Drachman M&A Co. represented seller Ralston in the transaction. Terms of the deal were not disclosed. “As our business evolves, it has become […]
How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in technology and a recent exit from a public safety software company he grew to 40 employees and high seven figures in revenue, he turned his attention to a pair of problems he […]
Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new LED ribbon boards spanning the 200 and 300 Levels of the Stadium BROOKINGS, S.D. – Apr. 9, 2026 – New LED displays, manufactured and installed by Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, have been installed at […]
DPAA at POSSIBLE Conference April 27 in Miami
On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, marketing, and technology for a must-see session at the POSSIBLE Conference. Presented in partnership with OUTFRONT. We’re talking brand CMOs, streaming executives, sports marketing innovators, and a powerhouse CTV/DOOH panel. This is […]
Company of the Day: Magellan Transit
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]
Rothfelder on IBO Spring Conference in New Orleans
Laissez les bons temps rouler! For those of you that don’t speak Louisiana Cajun French, that means “Let the good times roll!” And, that’s exactly what Chris Cowlbeck, Sarah Davis, and the rest of the crew at IBO have in mind for the 2026 Spring IBO Conference in New Orleans […]
OAAA Unveils 2026 Future Leaders Delegates
The Out of Home Advertising Association of America (OAAA) today announced the 2026 Future Leaders Program delegates, recognizing ten rising professionals selected for their leadership potential and contributions to the out of home (OOH) advertising industry. Now in its third year, the program, led by OAAA’s OOH UNITED committee, reflects […]
























