Other News

Company of the Day: San Diego Outdoor

Company: San Diego Outdoor Advertising Markets:  California Address: 632 S Hope Avenue, Ontario, CA  91761-1823 Phone:  619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego.  The company’s ad campaigns revolve around convention sponsorships   To receive a free morning newsletter with each day’s Billboard insider […]

Billboard Insider Classifieds October 5, 2024

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

Don’t Just Be Another Sales Pitch, Be The Expert

Selling OOH advertising has always been a challenge. But in today’s world, with the pace of change and the overload of information, some aspects have never been easier—yet others have never been more complicated. Imagine explaining to an OOH salesperson from the 1980s how much information we can gather today […]

Rothfelder on IBO Conference in FT. Worth October 8-11

As usual, Becky Smith, Chris Cowlbeck, Sarah Davis, and the rest of the outstanding crew at IBO have scheduled a fun and educational Fall conference. This year, we’ll be meeting at the Sheraton Ft. Worth Downtown Hotel, from October 8 through 11. The agenda is packed full of great presentations, […]

Lime Uses Billboards to Highlight Drawbacks of Car Ownership

Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign. The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily […]

Company of the Day: Saben Outdoor

Company: Saben Outdoor Market:  Georgia Headquarters:  1380 Collinsworth Rd, Palmetto, GA. 30268 Phone:  770-463-4158 Email:  rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area.  Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta.  The company also provides management […]

US Out of Home Companies Outperform Market in 3Q 2024

All three US out of home companies outperformed the market in the third quarter of 2024.  Here’s an analysis of public out of home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]

Vinyl Works Welcomes Seth Lippert as Chief Revenue Officer

New York, NY, Oct 2, 2024 — Vinyl Works is excited to announce the addition of Seth Lippert as our new Chief Revenue Officer (CRO) and Partner. With over 20 years of experience in business development, operations, and sales management across various industries but specializing in Out of Home, Seth […]

Why Urban OOH is the Secret Sauce for Quick Serve Restaurant Success

  By David Burrick, Chief Strategy Officer, Intersection Co. The quick serve restaurant (QSR) category is a staple of the out-of-home advertising industry. It’s hard to drive down any highway in America without seeing a billboard letting you know there is a local fast food restaurant coming up at the […]

Vinyls Needed in North Carolina

    Logan Outdoor’s Todd McCoy writes Billboard Insider the the Red Cross and churches in North Carolina can put your used vinyls to good use: I wanted to see if you would want to put an article on BI about outdoor companies in and around the NC area about donating […]