Other News

How Out of Home Companies Pay Sales Employees

Thank you to all OOH owners/managers who contributed their collective wisdom to our compensation survey. It was one of the biggest response rates Billboard Insider received from any survey. Feedback I received is that the survey is far too short and doesn’t dive deep enough into compensation challenges. That is […]

OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration

NEW YORK, Feb. 3, 2025 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out of home media (OOH) companies in the U.S., proudly announces its 2025 Black History Month initiatives, featuring inspiring OOH campaign series collaborations with Artsy, and Ad Age to celebrate Black creative excellence. For the third consecutive year, […]

Company of the Day – WC Media

Company: WC Media, Inc. Market: Illinois, Eastern Iowa and Western Indiana Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is a family owned outdoor advertising company founded in 1996. Their inventory covers the state of Illinois, Eastern Iowa and Western Indiana, while focusing […]

Heritage Outdoor Media and BH3 Make Strategic Investment in Las Vegas Billboards

Partnership will empower Las Vegas Billboards to expand its existing footprint of digital billboards and enhance its value proposition to local and national advertisers. (January 31, 2025 – Las Vegas, NV) – Las Vegas Billboards (the “Company” or “LVB”), the owner and operator of the largest privately-owned digital billboard portfolio […]

Jim Poage on the Importance of Fall Protection

Last week Billboard Insider wrote about a worker who died falling from a Manhattan billboard.  We asked Formetco’s safety expert Jim Poage to comment My first response was sadness over a worker being killed.  Regardless of the job, it is always a very sad situation when someone is killed or […]

Fifth Time the Charm?

Sen. John Marty, (DFL-Roseville), is proposing a billboard moratorium. It would allow no new billboards and no replacing of damaged existing billboards. He’s tried this before, though, never successfully. He also brought a bill in 2021, 2009, 2007, and all the way back to his first legislative session in 1989. So […]

Company of the Day: Waverly Media

Company:  Waverly Media Market:  Florida Headquarters:  4188 Dairy Ct, Suite D, Port Orange, Florida  32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange Marilyn Garrett is the company’s […]

Billboard Insider Classifieds February 1, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

LA Proposes New Penalties for illegal Signs

Editors note.  Our article about the Los Angeles Sign Ordinance included a picture of signs along Hollywood Blvd.  We apologize to anyone who read the article as suggesting that any of the signs in the picture is an illegal sign.  That wasn’t our intent.  We have removed the picture from […]

Marketing All Stars speaking at OAAA 2025

As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce a distinguished lineup of top brand marketers and leaders who will showcase how OOH is reshaping the marketing landscape. This year’s conference will focus on “The Power of Presence” and […]