Nevada Appeal reports the Nevada Supreme Court last week ruled the Reno City Council had the right to amend the 2000 voter approved limit on the number of new billboards in town. The voter initiative was pushed by the group Scenic Nevada and was approved by a wide margin of […]
Other News
Brooklyn Outdoor Seeking Billboards Around New Detroit Arena.
Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit. The arena will be complete in September 2017. Candice Simons Brooklyn Outdoor is seeking 15 sites in the area. Detroit will hire a consultant in July to assist […]
Company of the Day: Lind Media
Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,300 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In November 2013 Lind Media acquired 200 billboards in SW Ohio […]
Washington, MO Reviewing new sign code.
Emissourian reports that the Washington city council will review changes to the city’s sign code at a July 5th meeting. The proposed sign code will require a one minute limit between digital sign flips. The code also prohibits backlit signs in historic districts and updates off-premise sign language to […]
Company of the Day: Keyes Outdoor
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50733, Indianapolis, IN Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. […]
Why Tech Companies Are Using OOH
Allie McAlpin Communications Director at Lamar has a great post at Blue Bite titled Why Tech Companies Are Using OOH. She talks about recent tech company outdoor campaigns (e.g. Snapchat’s user generated content and Apple’s “shot on iphone 6” ads). McAlpin mentions that a recent Ad Research Foundation study found that […]
Billboard Insider One Year Old.
Billboard Insider just concluded its first year. John Weller and I wish to thank you for making the website a success with your views and advertising support. Eight in ten startups fail but this one has been a resounding success. We set a record in June with 16,331 views from 4,167 […]
Outdoor Advertising Values June 2016
The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. Lamar leads the group at a valuation of 6.4 times revenue and 15.3 times cashflow. Insider […]
Vehicle Recognition Moves Forward In Japan
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
Solar Billboards and The Weather
The San Francisco Municipal Transportation Agency and Clear Channel are deploying 500 solar powered lanterns at bus stops. Insider has lending clients who use solar to power billboards which are too far from the grid to get electricity. Lamar has solar powered billboards in 8 markets in Florida. Weather matters […]
