Insider has updated the inflation and US out of home revenues table. Bookmark this when it’s time to negotiate a billboard lease cost of living increase with your landlord.
- Inflation has averaged 2.2% over the past twenty years.
- US Out of home revenue growth has averaged 3.1% over the past twenty years.
- If you agree to an annual rent increase greater than 2% your lease is growing faster than the rate of inflation.
- If you agree to an annual rent increase greater than 3%/year your leases costs will grow faster than revenue and will cut into your margins.
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