New LED solution helps retailers and restaurants communicate through glass to generate sales while preserving light and visibility
BROOKINGS, S.D. – July 15, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, announced the availability of see‑through LED window displays for retail stores, convenience stores, gas stations, quick‑serve restaurants and shopping center environments, expanding the company’s on‑premise digital signage portfolio.
Designed to influence customers before they enter
Designed for interior, window‑facing installation, see‑through LED window displays allow businesses to deliver bright, exterior‑facing digital messaging through storefront glass while preserving natural light, visibility and an open in‑store experience. The solution is intended to replace static window clings and posters with flexible digital content that can be updated quickly to match promotions, dayparts and seasonal campaigns.
Expanding how brands use storefront windows
“For many brick-and-mortar businesses, the storefront window is one of the most underused communication spaces,” said Bill Hadsell, product manager, solutions development, at Daktronics. “See‑through LED window displays are purpose‑built for that space, helping brands influence customers before they walk in while maintaining a positive in-store experience by allowing daylight to shine through it.”
Flexible sizing and configuration options
See‑through LED window displays are available in window‑friendly portrait formats designed to fit common storefront applications. Standard sizes include 55‑inch and 70‑inch displays, allowing businesses to select the right scale for their space and messaging needs.
Displays can be installed as individual units or connected side by side to create a wider digital canvas across larger window areas, providing flexibility for different storefront layouts without changing the core system.
Centralized content control for faster updates
Content is scheduled and managed using Venus® Control Suite, Daktronics centralized digital signage software, allowing operators to update messaging across one or multiple locations without reprinting signage. This flexibility supports timely promotions, limited‑time offers and consistent brand messaging across distributed retail and restaurant networks.
Applications across on‑premise environments
- Convenience stores and gas stations
- Storefront windows and mall settings
- Forecourt‑ and parking‑lot‑facing locations
- Walk‑up and drive‑by restaurant environments
- Interior windows communicating to adjacent spaces
By combining transparency and flexible digital messaging, the solution gives brands a new way to turn storefront windows into active digital touchpoints to influence purchasing decisions. For more information about see‑through LED window displays, visit www.daktronics.com/window.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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