Company:  SignAd Outdoor

Markets: Texas, Western Louisiana

Headquarters: 1010 North Loop, Houston, TX  77009

Phone: 713-861-6013

Email: info@signad.com

SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964.  The company operates over 2,404 static and digital billboards in Texas and Southwest Louisiana.  The company has 26 digital billboard faces. The company was founded by Wes Gilbreath Sr. in 1964.  You can read Gilbreath’s 2013 obituary here. Wes Gilbreath Jr. has run the company since 1985 and is CEO.   Insider talked with Gilbreath.

How has covid impacted your company?

Covid has had a measurable impact on our revenues, but thankfully, we’ve recovered almost back to where we were in early 2020.

Whose digital signs do you use and what have you learned?

We use a variety of digital providers, but are currently using Formetco for any of our newer additions. Selling digital has been somewhat challenging and we are currently looking at third party assistance.

What are your priorities for 2021?

Our priorities for 2021 are to try and gain back customers that were lost from Covid and to continue growing organically.

Here’s a picture of the company’s employees.

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