Company: Ohio OutdoorMarkets: Ohio
Email: Ben@ohio-outdoor.com
Phone: 330-464-8539
Ohio Outdoor operates a plant of 22 static and digital billboards in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben Harbaugh, the firm’s President.
Ben, how did you get into the out of home business?We purchased a piece of property about 5 years ago (where our home now sits) that borders a state route. We were looking for ways to generate residual income from the property and the billboard concept was born. Through some challenges, we found a way to secure the permits and built our first billboard. After that first experience, the wheels began turning.
Tell us about your plant
We started out building junior poster size billboards, which met a demand in our market place. Today, we offer solutions from junior posters to digital billboards. We are proud to offer a variety of out of home advertising solutions to help meet our clients’ needs. Thus our slogan – “Billboards For Every Budget”.
Whose digital signs do you use and what have you learned?
We utilize Electro-Matic Visual out of Farmington Hills, MI for our digital needs. We have learned that utilizing digital technology in rural markets has a higher demand than we anticipated. The ability to change ads frequently or feature multiple messages is a game changer for our clients.
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