Company: Norton Outdoor

Market: Cincinnati, Ohio.

Headquarters: 5280 Kennedy Avenue, Cincinnati, OH

Phone: 513-631-4864

Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949.   Norton operates nearly 800 static display faces and 18 digital billboards in the Cincinnati region.  Stacey Norton keyes is Vice President.  Kevin Norton is VP of Real Estate/VP of operations.  Dan Norton is Co-Chairman and Chief Operating Officer.  Mike Norton is President.

Norton is a member of Geopath and the OAAA. Tom Norton is a recipient of the Myles Standish Award, the highest individual honor bestowed by the OAAA. Mike Norton sits on the OAAO Board of Directors as well as the OAAA Digital Billboard committee, Innovations committee and Marketing committee.

Norton made the news in October 2018 when it and Lamar successfully challenged a tax on billboard revenues and as an unconstitutional violation of freedom of speech.  The case has been appealed to the Ohio Supreme Court.  Here are some excerpts of our previous interviews with Mike Norton.

Talk a little bit about your plant.

We are a 3rd generation OOH company, providing over 800 traditional and 16 digital billboard displays in the Greater Cincinnati market.

What’s Cincinnati like as an outdoor market?

Despite the fact that we are only about the 34th largest DMA in the country, we are home to several Fortune 500 companies, including Procter & Gamble and Kroger, making this market a very valuable one for many brands. Fortunately for those brands and marketers, Cincinnati is an outstanding OOH market. There are fantastic OOH displays in urban and suburban areas throughout the region. There are outstanding Rotary and Digital Bulletins in the marketplace.

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