Is it important to have a proven systematic, step by step system to apply in my sales process with OOH prospects? Of course it is, but only if you want to have a MUCH higher closing ratio than you currently have! However, the best OOH selling system in the world […]
Exploring the DISC model of human behavior reveals four fundamental style preferences of behavior and communication. Among these styles, one is particularly drawn to the sales profession. Most salespeople fall into what the DISC model terms High I’s, or Influencers. These individuals thrive on building relationships and enjoy meeting, talking, […]
Billboard Insider’s Dave Westburg moderated the Independent Media Company Panel at the 2024 OOH Media Conference earlier this month. He invited audience members to text questions they’d like panelists to answer. There were many sales-related questions which the panel didn’t have time to address so we put the questions to […]
Billboard Insider’s Dave Westburg moderated an Independent Media Company Panel at the 2024 OOH Media Conference earlier this month. He invited audience members to text questions they’d like panelists to answer. There were many sales-related questions which the panel didn’t have time to address so we put the questions to […]
Doesn’t matter if you are the owner or senior leader of a 5,000 face OOH company, a manager of a large OOH sales team, or the principal leader of a 3-person OOH plant, there’s a good chance somebody is loading extra things on your plate. These ‘extra tasks’ we often […]
We are now just about 3 weeks away from the Memorial Day holiday weekend. Most consider this the official beginning of summertime/fun time. For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
The most highly productive and profitable OOH companies we work with create and follow processes in every area of their company, for every function, without exception. These processes drive the various functions of the organization, but they are continually reviewed and upgraded to make sure they are up to date […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
“If you want to do something, you find a way. If you don’t want to do something, you find an excuse.” –Dawn Bauer The secret to “finding a way”? Painful/Demanding practice and hard work. As OOH sales professionals we should all be regularly committed to finding new business. However, most […]
