The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public transportation, according to a new survey from OAAA and LoopMe. Overall, consumers are expressing much higher levels of comfort both with flying and using transit than last year: Almost […]
These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology. It is as specific as the production of […]
(For this column I surveyed some buyers of OOH about their “likes” / “dislikes” about market rides. A giant “thank you” for your contributions!) A big OOH sales competitive advantage is the market ride. Be it general market intro or review of proposed units, getting face time with key decision […]
If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. It’s natural to be uneasy, it’s up to you if you stay uneasy. The value of your ideas and your ability to […]
Roadside digital billboards are as old as US commercial TV was in 1971. Its mind boggling to imagine the growth ahead of us!! Sadly, little has changed with advertiser’s creative use of DOOH ad space. The future belongs to marketers who deliver Moment Marketing (real-time) to mass-reach audiences. (Search: Moment […]
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. The average response rate […]
Norman Oklahoma – June 1, 2021 We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite Media Group, d/b/a Lindmark Outdoor Media and its wholly owned subsidiary, FMG North Texas, LLC, d/b/a Lindmark Outdoor, (collectively “Lindmark”) have created a National Sales Department. This department was […]
Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print advertising. Consumer print advertising encompasses many forms, including but not limited to newspapers, magazines, journals. I doubted the current impact of print advertising. I found consumer print advertising […]
David Pomeroy is a Houston based billboard advertising consultant who works from the customer side to help businesses grow their revenues by using billboard advertising to target their customers efficiently. Insider saw his recent post and, with his permission, wanted to pass along his thoughts. I had one of the […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]
