Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home. Today he talks about using in-person and social networks to sell out of home. In person networking. A lot of my local customers were in Rockford. I became a chamber ambassador […]
By Mike Donaldson, Director Business Development, BillboardPlanet Managing a sales staff has never been a simple task, regardless of whether you have 2 or 20 salespeople. They are unique, creative people, many times not detail oriented and solely focused on closing and commissions. I write from a position of experience […]
Starting today and all this week you can buy The Ultimate Out of Home Sales Guide and save 10%! Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is […]
Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
Selling Ad space is going to be your company’s bread and butter. You want to market to your clients in the best way possible. You’ve already got the basics down, but why not bring your marketing to the next level? SignBird can help – here we’ve got a few tips […]
Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]
Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office. Billboard Insider will run a series of columns where Jim talks about out of home sales. Today he talks about getting into out of home and the importance […]
We saw this LinkedIn post talking about The Ultimate OOH Sales Guide. Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is co-authored by Billboard Insider and Kevin […]
One of the questions our Account Manager, Courtney Ericson, gets asked the most is ‘What is the best location to start with when working on your first SignBird Marketing Package’? We’ve teamed up with Courtney to help figure out where to start! Courtney suggested the following three options as starting […]
Just like the pumpkin spice lattes, contract renewal time is here. Begin the conversation with your client no later than 90 days before the end of the contract, allowing time for the process and, if need be, time to get the unit(s) back in inventory. Clients make up their mind […]
