Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s DPAA Global Video Everywhere summit. Here’s a success story Tinker presented. “We worked with Transunion to run a mixed media model to understand who out of home not only impacted direct revenue for […]
On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
On today’s Billboard Insider podcast, SignBird founder John James talks about how drones can help you market your out of home company more effectively. John give us an overview of SignBird and what you and your team do. We capture out of home on camera: drone in the sky; […]
On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Keeping an eye on the economy…I have a […]
Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with […]
On today’s Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink’s recent purchase of SignBird. Here are the highlights. DJ Jennings on OutdoorLink’s history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they […]
Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]
On today’s Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets. Nick’s bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for […]
Ian Dallimore interviewed Lamar CFO Jay Johnson on Lamar’s Digital and Dirt podcast. Some of the highlights. From Banking to REITs My background is that of banking. Focused much more on the capital markets side. That’s where I grew up. I was a corporate and investment banker for a number […]
