There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard. You tube “hacking billboards” you’ll see lots of hijacked digital billboards. There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards. Here are some billboard vulnerabilities identified […]
Digital Signs
Barnes Outdoor Wins Award for Creative Digital Campaign
Barnes Advertising Corporation won the 2016 Watchfire Digital Billboard Best of Show award in the 2016 Watchfire Digital Billboard Awards for a campaign for Fink’s Used Cars. You can find a complete list of winners here. Barnes owns nearly 600 print and eight digital billboard faces throughout 15 counties in Southeastern […]
Anthem Displays Enters The Digital Billboard Business
Insider wrote earlier this week that Anthem Displays was active at the TAB/OAAA show. Anthem is a Boulder, Colorado company that manufactures digital/LED displays for the out-of-home industry. Anthem was founded in 2013 by Rod Rackley and Evan Brooks, both former Circle Graphics executives. Insider talked with co-founder and partner […]
YouGov And Outdoor’s Bright Future
Some new data from YouGov demonstrates the growing power of interactive billboards and their ability to reach young and old people. New data from YouGov Profiles suggests around one in two people both notice billboards at the side of the road and agree that billboards showing dynamic content, such as breaking […]
Vince Miller in Digital Signage Today
Vince Miller of DDI Media has written a nice article in Digital Signage Today called “Digital billboards in the right locations drive big revenue.” Miller mentions that digital signs account for 2% of the company’s faces but generate 10% of the company’s revenue. Here’s why: Digital is flexible. The old […]
Billboards Enhance Revenue Without Raising Taxes
The headline says it all: “Billboards enhance revenue without raising taxes.” This from an editorial by Oceanside City Councilman Jerry Kern in the San Diego Union Tribune. Kern points out the benefits of digital signs. Four Digital Signs on city land would create $1 million/year in lease revenue for the […]
Chicago Billboard Recognizes Vehicles
Chevy Malibu is using the latest in digital technology on their new campaign. The Chicago Tribune has a terrific article about one of these digital signs on the Chicago tollway. The promotion uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. Great […]
Lightking Introduces New LED Billboard product line.
The future of LED billboards is here. Lightking Outdoor has unveiled their cutting-edge, patent-pending new product, the Air Series. The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an […]
T-Rex Still Suing…and still settling.
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. During March, T-Rex sued: Zoom Media […]
Montana Transportation Commission Discusses Digital Signs and Transit Advertising
The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
