Insider is reposting an article published yesterday on Daktronics blog. The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s […]
Digital Signs
Mark Boidman on The Digital Sign Business
Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website. Insider wants to comment on three things in the talk. Boidman sees out of home growing by 3.2%/year for 2015-2019. In other […]
Adsemble Launches Digital Billboard Self-Serve Tool
Techcrunch reports that Adsemble has launched a self-serve product to allow out of home media companies to manage the process of selling digital billboard space to advertisers. The product will include: an overview of every billboard in inventory analytics data the ability to accept or reject individual bids Adsemble currently […]
Catalyst Proposes Digital Billboard In Upper Dublin, PA
Montgomery News reports that Thaddeus Bartkowski of Catalyst Outdoor has presented a plan to the Upper Dublin, Pennsylvania school board to lease high school land adjacent to route 309 to construct a monument LED sign. Catalyst is proposing to pay the school district $6.85 million or $228,000/year over the 30 […]
Critics Overstate Digital Billboard Power Use
Britt McConnel’s post earlier this week on digital billboard electric use was terrific. Many people have the perception that digital signs are energy hogs. Insider read this quote yesterday in an anti-billboard editorial in The Daily Gazette: “Even though digital billboards are made of energy-efficient LED lights, they are so […]
Samsung Yesco Update
Samsung has been quiet following its March 2015 acquisition of Yesco. Insider’s found a 90 second video on Samsung’s approach to LED signage but not much else. A Business Wire announcement on Samsung’s appearance at the upcoming Digital Signage Expo highlights the following Samsung initiatives: smart signage for the fast […]
Britt McConnell on Why Digital Signs Use Less Power Than You Might Think
Digital billboards use less power than you might think says Britt McConnell, the Southeast/North Central Sales manager for Formetco. Insider asked Britt to talk about digital sign power use. You can reach Britt at BrittM@formetco.com, 678-951-1118. Here’s a link to a Linkedin article Britt has published on digital sign power […]
Daktronics At A Glance
Insider dodged blizzards to visit South Dakota to tour Daktronics manufacturing facilities and meet marketing, sales and manufacturing executives. During the visit Insider interviewed Jeremy Johnson, Daktronics Global Out Of Home Solutions Manager about the digital billboard business. Here’s what Insider learned. Company: Daktronics Products: Advertising displays, including digital billboards, […]
Todd Heller On Digital Billboard Purchase FAQ’s
Todd Heller is an expert on digital signs. He’s VP of Digital Products at Formetco with over 30 years experience in the outdoor business. Insider caught up with Todd after Todd’s recent trip to China to review some frequently asked questions on digital billboard purchases. You can reach Todd at […]
An update on T-Rex Digital Sign Litigation
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company acquired 12 patents for outdoor advertising products.T-Rex Property AB has been suing outdoor companies who use a computer to control digital signs. T-Rex owns US Patent Number RE39,470 titled Digital […]
