The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
Digital Signs
New York’s Highest Rated Single Board Converts To Digital
New York’s highest rated single static board has converted to digital. The boards is at the entrance to Lincoln Tunnel and generates 500,000 impressions a week. The board’s clients have included Tmobile, Yes, M&T Bank and Disney. Branded Cities is selling the ads. Branded Cities is a digital and spectacular […]
Ads in Motion Provides Mobile Digital Billboards.
Crains Cleveland did an article about Ads in Motion, an Ohio company which has mounted digital billboards on the side of a truck. The company tows the signs to events and rents them out. The company’s truck was used to run Kasich ads at a Trump rally in Ohio. Insider […]
OUTFRONT Expands Their On Smart Media Platform
Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority. Railway Age has commented that OUTFRONT Media’s ON Smart Media platform keeps train passengers updated while offering advertising partners state-of-the-art addressable screens. The On Smart Technology is now available in both […]
Outfront Media Deploys Smart Media At DC’s Navy Yard
New York, March 24, 2015 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority (“WMATA”). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
15 Years of Digital Billboards by Daktronics
Insider is reposting an article published yesterday on Daktronics blog. The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s […]
Mark Boidman on The Digital Sign Business
Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website. Insider wants to comment on three things in the talk. Boidman sees out of home growing by 3.2%/year for 2015-2019. In other […]
Adsemble Launches Digital Billboard Self-Serve Tool
Techcrunch reports that Adsemble has launched a self-serve product to allow out of home media companies to manage the process of selling digital billboard space to advertisers. The product will include: an overview of every billboard in inventory analytics data the ability to accept or reject individual bids Adsemble currently […]
Catalyst Proposes Digital Billboard In Upper Dublin, PA
Montgomery News reports that Thaddeus Bartkowski of Catalyst Outdoor has presented a plan to the Upper Dublin, Pennsylvania school board to lease high school land adjacent to route 309 to construct a monument LED sign. Catalyst is proposing to pay the school district $6.85 million or $228,000/year over the 30 […]
Critics Overstate Digital Billboard Power Use
Britt McConnel’s post earlier this week on digital billboard electric use was terrific. Many people have the perception that digital signs are energy hogs. Insider read this quote yesterday in an anti-billboard editorial in The Daily Gazette: “Even though digital billboards are made of energy-efficient LED lights, they are so […]
