Neil Bell owns New South Outdoor which operates 5 digital billboards in Auburn and Opelika Alabama. He also owns Ripple Feed, a company which provides software to allow customers to automatically load ads into a digital sign’s content management system. The system costs $29-$65/month, depending on the number of ads which are […]
WEWHOville reports that The West Hollywood City Council will be asked to endorse an iconic proposed billboard known as “The Belltower” on Sunrise Boulevard. The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museaum of Contemporary Art and Walter P Moore engineers. If approved the project […]
Digital billboards have become much more efficient. Here’s a September 22, 2016 Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]
Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
Atlanta, GA, September 26, 2016 – In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco is in the […]
Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
Yesterday Watchfire announced a new cloud-based software product designed to help static and digital billboard operators run their business. Insider interviewed Watchfire’s Darrin Friskney about the product. What is the Ignite OAx business management solution? It’s a cloud-based software product designed specifically to help billboard operators run their business – […]
