Insider has written before that T-Rex has been suing digital sign manufacturers and the outdoor advertising firms which use their products alleging patent violations. Watchfire, Formetco and Daktronics has settled with T-Rex. Samsung/Yesco hasn’t. Broadsign, a digital out of home software and solutions provider, is fighting back. Here’s a statement released […]
Digital Signs
Ten Steps to Prevent A Digital Billboard Hack
By Bill Ripp, VP Digital Development, Lamar Advertising and chairman of OAAA Digital Billboard Committee. Getting hacked is like having a heart attack. You probably won’t have one, but if you do, you’ll wonder what you could have done to prevent it. New tools are available to dramatically reduce the […]
What You Need To Know About Pixel Pitch
Do you understand all of the LED digital billboard technical terminology and specifications? Do you wonder what all of these terms mean and how to make an informed purchase decision? Formetco has prepared a series of whiteboard presentations explaining the technical terminology and specifications of an LED digital billboard one […]
Hartford Business Journal On Digital Billboards
Hartford Business Journal has written an article titled “Electronic billboards making a serious run at CT eyeballs.” Two thing in the article caught Insider’s eye. The former Mayor of New Britain Tim Stewart was quoted as saying that New Britain supported a plan to convert static boards to digital boards […]
OAAA Digital Billboard Security Webinar July 25
Are you doing enough to keep your digital signs safe. Insider has written here and here about the importance of hack-proofing your digital billboards. The OAAA is conducting a Digital Billboard Security webinar from 11am to 12 pm, pacific standard time, on July 25, 2016 In this webinar, experts will […]
Vehicle Recognition Moves Forward In Japan
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
FBI Adds New Fugitive to Ten Most Wanted List and Activates Digital Billboards in Eight States
By Ken Klein, EVP, Government Relations, OAAA The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim […]
LED Quality and Brightness Matter
By Darrin Friskney, Vice President, Watchfire Signs Going back to the basics – LED stands for Light Emitting Diode. An LED is not a light bulb, but an efficient, effective, ultra-bright alternative that doesn’t burn out. And all LEDs are NOT created equal. Since we first replaced incandescent bulbs with […]
Billboards and Public Alerts
iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. This picture says it all. Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging: Insider’s take: Don’t be […]
Advertising Industry First: Digital Billboard Ad Copy Triggered by Four Different Roadway Traffic Speeds
Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
