Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
Digital Signs
FBI Adds New Fugitive to Ten Most Wanted List and Activates Digital Billboards in Eight States
By Ken Klein, EVP, Government Relations, OAAA The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim […]
LED Quality and Brightness Matter
By Darrin Friskney, Vice President, Watchfire Signs Going back to the basics – LED stands for Light Emitting Diode. An LED is not a light bulb, but an efficient, effective, ultra-bright alternative that doesn’t burn out. And all LEDs are NOT created equal. Since we first replaced incandescent bulbs with […]
Billboards and Public Alerts
iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. This picture says it all. Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging: Insider’s take: Don’t be […]
Advertising Industry First: Digital Billboard Ad Copy Triggered by Four Different Roadway Traffic Speeds
Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
Illuminated Mobile Billboard at Americas Cup
Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
Venekamp joins Daktronics OOH sales.
Brookings, South Dakota (June 9, 2016) – The Daktronics Out of Home team is pleased to announce the transition of project manager, Brittany Venekamp. Venekamp into an OOH sales position. Brittany has been a part of our team for nearly 5 years and has held various influential roles over […]
Instagram Ads Coming To Billboards
Instagram is launching its first-ever advertising campaign, in France this summer. The Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August. Images and videos from everyday Instagrammers will be at […]
Catalyst Addresses Digital Sign Brightness Concerns
Philly.com reports that representatives of Catalyst Outdoor Advertising have offered to plant 35 evergreens at a cost of $50,000 to shield certain homes from light emitted by a digital billboard. Certain homeowners have complained about the brightness of the sign which is located in Downingtown, PA. Insider’s take: Kudos to […]
Lamar Adds Three New Jersey Digital Boards
Lamar has announced the addition of three new digital billboards in New Jersey. New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people […]
