AMA Raised Questions About Outdoor Lighting . . .Here are the Answers By Bill Ripp, Chairman of the OAAA Digital Billboard Committee. At Lamar Advertising Company Ripp is vice president of digital development Six months ago, the American Medical Association (AMA) generated headlines by issuing health warnings about outdoor lighting, […]
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
The San Gabriel Valley Tribune reports the Baldwin Park city council approved the construction of six new digital billboards along Interstate 10. The council needed to amend the city zoning code to allow for the digital signs. The agreement is expected to bring in more than $10 million to the city’s […]
By Daktronics OOH Advertising This Wednesday, December 14, we will stream the second episode in our webinar series, “Work Smarter with Daktronics.” Have you heard about this webinar? It is a six-part series that shares our industry experience with billboard owners and operators about the ins and outs of […]
As a follow up to our story on Hollywood High School considering a digital billboard, the LA Times is reporting that the proposal has been withdrawn. Mike Feuer, the Los Angeles City attorney told school officials that installing a commercial billboard on school property would violate city law. The principal of […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
Coca Cola and Samsung sign to new proposition Piccadilly Lights, the world’s number one advertising location in London’s West End, is to undergo a significant transformation. Ocean Outdoor, the premium out of home media owner, has won the contract to operate the central London landmark as part of a milestone […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. It consists of a collection of LEDs purchased in Asia. All LED’s are not created […]
Hollywood High School has proposed a plan to erect a digital billboard at the corner of Sunset Boulevard and Highland Avenue. The billboard would be on school grounds, and have two faces pointing at both streets, according to an artist’s rendering in the proposal’s presentation. One district that made the leap […]
Here are Insider’s four tips for buying a digital billboard based on our experience financing digital billboards and talking with billboard operators who’ve installed digital billboards. Buy American. Maybe it works if you’re Outfront, but Insider hears lots of horror stories from independent operators who’ve tried to buy direct from […]
