Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
Atlanta, GA, September 26, 2016 – In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco is in the […]
Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
Yesterday Watchfire announced a new cloud-based software product designed to help static and digital billboard operators run their business. Insider interviewed Watchfire’s Darrin Friskney about the product. What is the Ignite OAx business management solution? It’s a cloud-based software product designed specifically to help billboard operators run their business – […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. The court said: “A governing body seeking to restrict expression cannot simply invoke those interests with scant factual support […]
Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]
It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
