Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
Digital Signs
Formetco Celebrates 10 Years of Digital Manufacturing with Industry First Standard 10-Year Parts Warranty
Atlanta, GA, September 26, 2016 – In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco is in the […]
It’s All About [Audience] Location, Location, Location!
Here is a recent blog post from Scott Fiaschetti of Geopath. The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]
Friskney on Watchfire’s New Cloud Based Software
Yesterday Watchfire announced a new cloud-based software product designed to help static and digital billboard operators run their business. Insider interviewed Watchfire’s Darrin Friskney about the product. What is the Ignite OAx business management solution? It’s a cloud-based software product designed specifically to help billboard operators run their business – […]
New Jersey Court Victory for Digital Billboards
By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. The court said: “A governing body seeking to restrict expression cannot simply invoke those interests with scant factual support […]
Digital Billboards Q&A
Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]
Scenic America on Court of Appeals Loss
It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
Digital Billboards Timeline
Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. Here’s an OAAA-prepared timeline of Federal Government […]
Darrin Friskney on Watchfire’s 5 Year Guarantee
Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
Digital Billboards Win In Court
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. Court of Appeals for the District […]
