By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard […]
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]
Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series. Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out […]
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the […]
By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, […]
By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month. No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no […]
We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post. An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has […]
“I think it’s great for the Auburn Mall, I think it’s great for the town, I think it’s going to be a great thing all around,” – Auburn Selectmen Chairman Kenneth Holstrom quoted in the Telegram after unanimous approval of two, two-sided digital billboards. The Telegram reports that the Auburn […]
GEFT Outdoor of Indianapolis scored a big win yesterday. WishTV and the Indianapolis Business Journal report that Indianapolis will permit GEFT convert two static billboards inside the 465 loop in Indianapolis to digital signs as a litigation settlement. The city declined GEFT’s request to construct two digital signs in 2015. […]
