Digital Signs

Out of Home News Roundup

  The Day reports that  Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard.  A short-sighted decision by the town.  They would have replaced 900 square feet of signage with […]

Selling The Benefits of Real Time Display

Wingate Media does a monthly newsletter for clients.  This month’s Wingate newsletter talks about how clients can take advantage of real dime data.   Insider likes this approach to educating clients about what digital can do for them. Great job Ike!  We’ve reprinted the article below. The Wingate Letter – […]

Vendor Profile: Blip Billboards

Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places.  Today we look at Blip Billboards. Company: Blip Billboards Headquarters:  1591 W 820 N, Provo, UT […]

Liverpool Digital Sign Hack

Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked.  The hackers were content simply to run a warning message on the screen.  See twitter picture on right.  It might have been worse. Can’t say it enough.  Secure your digital signs and use a […]

Intelliscape and Lamar Identify Cars for Transformers Campaign

Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign […]

Be Prepared For Hurricane Season

Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially […]

Andy McRae on Business Intelligence and Digital Billboard Programming

Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  McRae said companies are not incorporating enough business intelligence into digital sign programming.  Andy in your talk last week you said that out of […]

Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight

Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]

Company of the Day: Green Signs

Company: Greensigns Market: Chicago Headquarters:  2700 S. River Road, Suite 203.  Des Plaines, IL  60018 Phone:  312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area.  Joseph Mancino is CEO.  David Williams is President.    The company’s green commitment is demonstrated in three ways. […]