The Denver Post and 16:9 have written about a welcome sign/digital billboard on Pena Boulevard as you exit the Denver Airport. Panasonic is the sign manufacturer. The $14.5 million cost of the sign was to have been recovered by advertising. the problem was that nobody at the airport did the […]
The transportation leader of the US House of Representatives praised the FBI’s use of digital billboards as an effective partnership that saves taxpayers’ money and enhances safety. On November 29, Congressman Bill Shuster, R-PA, published a statement in the Congressional Record, commending billboard operators for donating space to help law […]
In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content. Nice job Ian. [wpforms id=”9787″] Paid Advertisement
Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards. Insider has excerpted the 5 minute podcast in italics so you can see […]
A two-sided digital billboard and steel monopole structure can cost $250,000 – $350,000—a significant investment regardless of the size or experience of the billboard operator. In August, digital billboard manufacturer Watchfire Signs and Blip Billboards, an online digital billboard ad seller, announced an innovative program to help reduce the upfront cost of a […]
Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit. Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect […]
by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective: as a former state regulator. Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]
