This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers. “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]
Provo, Utah Blip, the self-serve, pay-per-blip digital billboard advertising marketplace, is pleased to announce the appointment of Kurt Tingey, former CFO and Executive Vice President of Clear Channel Outdoor to Blip’s leadership team. Kurt will be leveraging his international and industry networks to further accelerate expansion in the US and […]
The Outdoor Media Association (OMA) of Australia just released an independent digital billboard safety study conducted by the Australian Road Research Board with encouraging results. Here’s what Insider learned after reading the study. Where was the study performed: Two traffic intersections in Australia: Gladstone, Queensland and Surfers Paradise, Queensland. Both […]
Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. Here are my top three […]
Digital billboards provide a big assist to government agencies that need to communicate quickly in public emergencies. Insider talked with Ashby Street Outdoor’s Jim Matalone about the company’s tornado warning system. Jim, where did the idea for a tornado warning system come from? This was something that bothered me for […]
Digital security is important. Cleveland.com and 16:9 report that the Cleveland airport’s flight and baggage information screens were down for much of last week as a result of a malware attack. The FBI is involved. There’s quite a twitter trail. The affected screens weren’t smart advertising screens or kiosks […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
