LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens. “We […]
Firefly operates a network of digital signs atop taxis and rideshare vehicles. On thursday Firefly announced a $30 million raise from an investor group led by GV (Google Ventures for those who don’t know the acronym). The new money comes on top of a $21.5 million raise last December. […]
SAN FRANCISCO, Calif. (May 30, 2019) — Firefly, the company connecting people, governments, and businesses with its dynamic smart media platform, today announced a $30 million Series A led by GV (formerly Google Ventures) with participation from NFX. The new investment will fuel Firefly’s growth, supporting expansion to more communities, […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
CBS KUTV Report — SITELINE™ Solution for Bright Billboards Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. It immediately stirred controversy. According to CBS affiliate KUTV, the brightness of the […]
As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. “This is a huge step for accessing the large pool of national buyers available through […]
Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]
For years, Out of Home companies have been using their digital signs to provide safety notices to the public. Last month Jim Matalone’s Arkansas-headquartered Ashby St Outdoor received great press for using digital billboards to display tornado alerts. Wingate Media is getting good press for doing the same thing in […]
Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]
For those of you who have not seen the news on the billboard fire in Times Square over the weekend, the video below will provide the details courtesy of Pix11 News. Dave Haynes at 16:9 reports that this is a Mitsubishi board. Insider hears that this was a Branded […]
