MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
Watkins Outdoor has installed one of the largest digital billboards in the state of Missouri. The sign measures 22’5″ by 36’5″ and is located at 440 N 190th St in Ozark, Missouri. The sign is so big it requires two proof of performance and monitoring cameras instead of one. Daktronics […]
BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater […]
By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]
Shortly after Insider posted the press release on Lightking’s announced second largest high school video scoreboard, we heard the following from Jeff Anderson at VCRNOW. “Last summer we installed Brownsville ISD Scoreboard which is 33′ 7 1/8″ x 65′ 1 1/8″ video screen only. The previous summer we installed PSJA […]
Patented Air Series product critical to winning bid for a 30’x60’ video scoreboard at Zachary High School, a leading football program in Louisiana (DORAL, FL. – July 23, 2019) Lightking™, the innovation-driven outdoor LED screen manufacturer, announced that its patented lightweight, vented Air Series LED board was chosen for the […]
Media Resources is proud to announce the addition of Jared Johnson to our Digital LED Display division where his concentration will be DOOH. Media Resources was founded by Outdoor Advertising veterans, and Jared is a true billboard guy with two decades of local, regional and national experience. Asked why he […]
MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. This network includes […]
Jason Kuperman is Chief Product Experience Officer at OUTFRONT Media where he helps advertisers, agencies and consumers to get the most out of OUTFRONT’s digital billboards. Prior to joining OUTFRONT, Kuperman worked at TBWA and the Omnicom Group holding company. Insider talked with Kuperman this week. Why does out of […]
LOS ANGELES — (July 11) — Continuing its rapid expansion across the region, Intersection, the leading smart cities technology and media company, today announced Eileen Crossin as the company’s new National Sales Director for the West Coast. Crossin will be based in Los Angeles, and charged with helping West Coast […]
